10Beauty is a robotics startup based in Burlington, MA. We have raised $50M+ from some of the leading venture and celebrity investors in the country to build the world’s first fully autonomous manicure machine. We have pre-sold our first 1,000 machines to some of the most iconic brands in America, including Ulta Beauty and Nordstrom.
As of November 2025, we have launched our first robot at Ulta Beauty in Everett. We are a fast growing 50+ person organization with deep robotics experience. Come join the company who will put 'beauty robotics' on the map!
About the Company:
10Beauty is a robotics startup based in Burlington, MA. We have raised over $75M from leading venture firms and celebrity investors to build the world’s first fully autonomous manicure machine. We have pre-sold our first 850 machines to some of the most iconic brands in America, including Ulta Beauty and Nordstrom. In November 2025, we launched our first robot at Ulta Beauty in Everett, MA. We are a fast-growing team of 65+ people with deep experience in robotics, product, and operations. Join us and help shape the future of beauty and consumer robotics.
Introduction:
We are looking for a Director of Growth to build and lead how 10Beauty acquires, engages, and retains customers across our first live locations and beyond. This is a hands-on, high-impact role for someone who thrives at the intersection of brand, performance marketing, experimentation, and analytics.
You will not inherit a large team or a finished playbook. You will help create it!
Why now? We are launching our first 30 to 50 machines in businesses this year and need someone to own the goal of finding the most effective and scalable ways to drive awareness, first bookings, repeat visits, and long-term customer loyalty at each location.
You will own budget, strategy, and execution as you help determine what our growth engine looks like in 2026, so that we can scale confidently to thousands of locations in 2027 and beyond.
What You'll Do- Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral
- Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other
- Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives
- Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value
- Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand
- Build retention and CRM programs that increase engagement, repeat usage, and loyalty
- Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level
- Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation
- Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships
- Provide strategic input re:including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative
- 5+ years of experience in growth marketing, demand generation, or performance marketing
- A track record of driving measurable customer growth in a startup or high-growth consumer business
- Strong analytical instincts and comfort using data to make decisions quickly
- Proven ability to drive performance and brand equity
- A highly hands-on approach and willingness to personally build, test, launch, and iterate
- Strong judgment, strong ownership, and the ability to thrive in ambiguity
- Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus
At 10Beauty, we consider a wide-range of factors when determining compensation, based on individual qualifications, skills, and experience. Equity and benefits are included for all full-time employees. If you believe you can contribute to our team, we invite you to apply. We appreciate diversity and welcome those who can bring fresh perspectives and skills to our team.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Thank you for considering 10Beauty!
What We Do
10Beauty, located in Burlington, MA, is building the definitive Intelligent Beauty company, leveraging robotics and automation to reimagine how people can interact with machines on a service level. We are about to close on a $20M Series B round of funding (total funding of $40M), to launch the world’s first full manicure machine next year, having already pre-sold over $13M in annual manicure pod subscriptions to our first launch partners. Our diverse 30-person and growing team is built around individuals with a consistently demonstrated track record of introducing successful new-to-the-world products (75+ new products launched across the team).
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