The Role
Lead marketing strategy, brand awareness, patient acquisition, retention, revenue growth, and go-to-market initiatives. Build and manage marketing and physician relationship teams, physician pipelines, onboarding and retention programs, education materials, and engagement events. Manage marketing budgets, vendors, agencies, compliance considerations, and AI-driven workflow optimization in a highly regulated medical cannabis industry.
Summary Generated by Built In
At Texas Original Compassionate Cultivation, our mission is to create the highest quality medicine that changes people’s lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.
The Director of Growth will lead marketing strategy and physician relationship development for Texas Original. This role is responsible for driving brand awareness, patient acquisition, and revenue growth while building and managing the physician pipeline that is essential to expanding patient access. The ideal candidate is both a strategic marketer and a relationship builder who can scale both functions within a highly regulated industry.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retention
- Manage and optimize the marketing budget, ensuring strong ROI across all campaigns and channels
- Lead go-to-market strategy for new product launches in collaboration with cross-functional teams
- Build, shape, and lead the marketing team to support the company's growth objectives
- Manage relationships with external vendors, agencies, and contractors
- Develop and implement an AI strategy to streamline and optimize marketing workflows and processes
- Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program (TCUP)
- Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationships
- Maintain regular, proactive communication with physicians enrolled in the program
- Create physician education materials covering product formulations, dosing guidelines, and program participation
- Develop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awareness
- Build and manage a team of physician relationship managers to scale outreach and support
- Understand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing
Marketing Strategy & Execution
Physician Relationship Development
What You'll Need To Succeed:
- 7+ years of experience leading marketing or growth teams
- Proven track record of building and executing marketing strategies that drive measurable revenue and acquisition results
- Strong understanding of digital marketing, analytics platforms, and CRM tools like HubSpot
- Experience building and leading marketing teams
- Proven ability to leverage AI tools to optimize marketing operations
- Comfort operating in a highly regulated environment with evolving compliance requirements
- Experience in healthcare, pharmaceuticals, finance, or other regulated industries strongly preferred
- Excellent communication, presentation, and interpersonal skills
Benefits Package:
Medical, Dental, Vision
Telehealth – Medical
Telehealth – Mental Health Counseling
401(k) with company matching
Paid Vacation
Paid Sick Leave
Paid Holidays
Bereavement leave
Pre-Tax Flexible Spending Accounts
Basic Term Life Insurance and AD&D
Travel Reimbursement (if applicable)
Gym Reimbursement up to $50/month
& More
Texas Original Compassionate Cultivation is proud to be an Equal Opportunity Employer.
Skills Required
- 7+ years of experience leading marketing or growth teams
- Proven track record of building and executing marketing strategies that drive measurable revenue and acquisition results
- Strong understanding of digital marketing, analytics platforms, and CRM tools such as HubSpot
- Experience building and leading marketing teams
- Proven ability to leverage AI tools to optimize marketing operations
- Comfort operating in a highly regulated environment with evolving compliance requirements
- Experience in healthcare, pharmaceuticals, finance, or other regulated industries
- Excellent communication, presentation, and interpersonal skills
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The Company
What We Do
Texas Original is the leading licensed medical cannabis producer in Texas, working alongside physicians to provide high-quality cannabis medicine to patients and families seeking relief across the state. They are dedicated to representing the integrity of the state through a commitment to quality, consistency, and purity in every product they produce, focusing on advancing safe and legal access to this medicine.
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