Director - Growth Strategy

We are looking for a Director – Growth Strategy to drive the next phase of D2C subscriber growth at scale. This role will own high-impact strategic initiatives aimed at unlocking the next 50 million subscribers, with a strong focus on consumer insights, monetisation levers, and cross-functional execution.

The role requires a rare blend of consumer intuition, analytical rigor, and execution depth, working closely with Content, Product, Analytics, Marketing and Partnerships teams.

Key Responsibilities:

1. Growth Strategy & Market Expansion

• Define and drive the roadmap to acquire the next XXM D2C subscribers

• Identify new growth vectors across pricing, packaging, distribution, and content

• Build strategies for non-digitally native and under-penetrated segments in India

• Monetisation & Access Innovation like alternative payments & pricing

• Translate macro trends (regional, linguistic, device access, payments) into actionable plans

2. Consumer Insights & Behavioural Deep-Dives

• Lead deep dives into user cohorts, funnels, and lifecycle behaviours

• Partner with Analytics to uncover conversion drivers, drop-offs, and engagement triggers

• Build a strong understanding of content-consumption vs subscription behaviour

• Translate insights into clear “so-what” actions for growth and retention

3. Content-Led Growth Strategy

• Work with Content teams to:

• Design content calendars optimized for subscription spikes and retention

• Evaluate content ROI from a subscriber lens (not just viewership)

• Identify gaps in content strategy for acquisition vs retention

• Build frameworks linking:

• Content type → User segment → Conversion impact

4. Cross-Functional Execution

• Own end-to-end delivery of key initiatives across:

• Product

• Martech / CRM

• Analytics

• Content

• Drive alignment across teams with clear goals, timelines, and success metrics

Requirements

• 8-10+ years in strategy + execution roles in consumer tech / D2C / internet businesses.

• Proven track record of driving growth, monetisation, or market expansion initiatives

• Consumer Insight Depth: Ability to go beyond data and understand “why users behave the way they do”

• Analytical Rigor: Comfortable working closely with data teams & large data sets; strong problem structuring; Guesstimates

• Execution Bias: Ability to move from idea → pilot → scale

• Stakeholder Management: Strong influence across content, product, and analytics teams, independently working with them to drive workstreams Strategic Thinking: Can connect multiple levers (content, pricing, distribution) into a coherent growth plan