Director of Growth - South or North Carolina

The Director of Growth will help to execute the division’s recruiting, church relationships, partnerships

with key industry contacts, and non-profit relationships under the supervision of the Divisional VP -

Growth in partnership with other divisional directors of growth.

Key goals include building and maintaining key community relationships and recruiting for the division

while developing and executing the overall strategic sales and marketing plan for apartment owners and

key multifamily management companies. They also collaborate with other directors of growth nationally to

implement best practices in recruiting and sales.

This position will report to the Divisional VP - Growth to maintain a comprehensive approach to sales,

mobilization, and partnerships to impact overall growth. They collaborate with the Divisional VP -

Growth to determine the targeted areas of growth within the division, syncing up open properties and

prospective teams.

Important Details

• Bachelor’s Degree required.
• Must live in South or North Carolina.
• 3 to 5 years’ experience in sales, marketing or industry marketing, sales, business development or recruiting experience. Preference to multifamily or industry marketing.
• May also have experience as a vendor in advertising or marketing to the multifamily industry.
• Experience in customer service, recruiting, marketing or business operations role.
• Experience with Microsoft office products, with proficiency in Hubspot and Asana.

Client Relations

• Develop and execute a divisional sales and marketing strategy to ensure that industry demand is sufficient to meet divisional growth goals within the division and adhere to best practices of sales process guidelines.
• Analyze, evaluate and provide updates on the trends and results of sales within the division.
• Cast the vision of Apartment Life and effectively communicate the value proposition to multifamily industry clients.
• Participate in and promote Apartment Life the local apartment association and other networking opportunities at both the divisional and national level.
• Set client expectations and review those expectations consistently throughout the course of the programs.
• Participate in expectations meetings to review new client expectations and transfer the client to the account management team.
• Research, identify, and pursue existing and new industry client relationships, generating new demand and expand our existing clients’ program count.
• Learn the industry and grow in the knowledge of the market in which the growth driver serves.
• Maintain strategic and successful on-going business relationships with existing clients.
• Ensure clients’ information and activity is accurate in HubSpot.

Mobilization

• Develop and maintain relationships with church partners, prospective churches, other nonprofits, and like-minded businesses.
• Develop a recruiting strategy to keep a consistent pool of candidates to meet property demand.
• Continuously connect coordinators back to the vision of Apartment Life and connect coordinators in community with one another regularly.
• Develop and build a coordinator support and retention plan based on the needs of the division.
• Identify new churches for recruitment (this includes emailing, phone calls, setting up meetings via Zoom, texting, and any other forms of communication that may be necessary to establish a relationship).
• Meet with potential candidates to help answer questions and direct them to start their applications.
• Cultivate the culture of call through the AL prayer model – Matt. 9:38.
• Provide updates on open properties, what is new at Apartment Life, and any other relevant information for the churches who work with AL.
• Partner with Program Directors to involve active teams in recruiting and cultivating the culture of call.
• Equip program directors and coordinators with “open prop” Canva documents to aid in divisional recruiting efforts.

Effective Collaboration

• Collaborate with the Divisional VP – Growth to determine the targeted areas of growth within the division, syncing up open properties and prospective teams.
• Focus on meeting divisional growth goals set by the divisional leadership team.
• Coordinate with fellow divisional directors of growth to leverage focus and giftings.
• Foster effective partnership between PM and Growth and participate in regularly scheduled collaborative calls with other growth leaders to provide feedback on best practices and propose innovation in recruiting and sales.

Success Factors

• View your individual goals as part of the common divisional goals in recruiting, growth, client relations, and operations and strategizing on how to be an active part in making the overall goal a reality.
• Ensure administration time is consistent and effective and understanding that their individual tasks impact the work of others and how our clients and partners perceive value.
• Growing number of partnerships.
• Growing number of teams to fill open communities.
• Success is measured by the number of properties (aligned with Apartment Life’s Right Client /Right Terms) opened per quarter within the division.

The physical and mental competencies necessary to execute the requirements of this role:

• Track recruiting results through Lever and HubSpot.
• Operate out of the divisional map to ensure information is accurate and up to date for prospecting church relationships, active teams, open properties, and prospective properties.
• Operate out of HubSpot to ensure tracking of communication and being the most effective with your efforts.
• Mid- to senior- level experience in multifamily or industry marketing, sales, business development or recruiting experience.

Skills needed:

• Excellent communication skills (verbal/written/typing)
• People management skills
• Networking skills
• Customer service skills
• Time-management/Organization
• Conflict resolution
• Professionalism
• Tech/Computer Skills
• Strategic thinking