Director of Growth Marketing

Hey! We’re The HOTH.

Our name stands for “Hittem’ Over the Head” — a nod to how we approach everything we do: with enthusiasm, creativity, and a focus on delivering real results.

For years, we’ve been known as one of the top players in digital marketing. Now we’re taking that foundation and building what’s next.

We’re investing heavily in AI-driven products and developing new solutions that help businesses get discovered in the age of large language models (LLMs). If you’re excited by fast-moving product development, practical AI applications, and building tools that shape where the internet is heading, this is a really fun moment to join.

We’ve been recognized as one of INC Magazine’s Best Workplaces, and we take that seriously. We move quickly, we support each other, we like smart people who take ownership, and we still find ways to have a blast while doing great work.

Alongside The HOTH, our parent company, Next Net Media, owns several other sister companies. We're looking for a dynamic Director of Growth Marketing to lead the growth marketing strategies for our sister companies: Authority Builders, The HOTH, and LinkBuilder

As the Director of Growth Marketing, you'll lead marketing efforts for these three brands, by building lead gen funnels, spearheading email marketing strategies, and securing new booked calls for our CX team. 

Your expertise will help us shape our marketing strategies, continue to focus on performance metrics, and establish a consistent plan for sustained success.

Some day-to-day responsibilities include:

• Crafting and executing growth strategies uniquely tailored to the Authority Builders, The Hoth & Link Builders brand
• Partnering with the brand teams to create impactful ads, lead magnets, landing pages, and email campaigns
• Taking charge of our website's strategic direction, with a focus on enhancing user engagement
• Orchestrating promotional activities 
• Working in tandem with external agencies to refine and improve key metrics such as Cost Per Lead (CPL), New Users, Cost Per Account Signup, and ROAS
• Innovating and improving e-commerce strategies to increase a la carte purchases such as Link Outreach, Technical SEO Audit, and Link Insertions
• Monitoring, analyzing, and reporting on key performance indicators to gauge success and guide future strategy adjustments

This is a full-time, on-site role located in Downtown St. Petersburg, FL. We offer a hybrid perk with optional remote work days on Tuesdays and Thursdays with mandatory office days on Monday, Wednesday, and Friday! 

• Proven Growth Experience with B2B marketing 
• Knowledge of creating, growing, and scaling Lead Generation and Book A Call funnels 
• Experience in managing SEO, email marketing programs, Paid Ads, and Data Analytics
• Experience with Looker Studio building dashboards
• In the weeds tasks/experience is a must, including but not limited to:
  • Ad Creation
  • Offer Creation
  • Marketing Strategy 
  • Tracking Setup (GA4, GTM, Server-Side) 
  • Funnel Builds 
  • Zapier 
  • Calendly
  • Extremely detailed and organized. 
  • G-Suite 
  • Asana 
  • Hotjar or similar tools
  • Webinar software 
  • Data interpretation
  • Project management
  • Task execution
  • Problem-solving
  • The role is also best suited for a multi-faceted marketer who can create and implement new strategies to grow the business.

The Director of Growth Marketing will lead the marketing operations of distinct brands under the Next Net Media umbrella. This role is responsible for daily oversight of these brands' marketing activities, coordinating closely with sales and product teams.

The salary range for this position is $95,000 - $105,000 per year dependent on experience and skill.

We’re one of the best types of companies to work for – We’re already successful and growing, but not so big that you can’t be heard. 

We began as a small, bootstrapped startup from Chicago and we have now grown to be one of the largest Search Engine Marketing providers in the world.

Thanks to our maniacal commitment to Hitting our customers Over The Head (aka. HOTHing) with awesome products and service, we’ve grown to well over 10,000+ high-value users all over the world.

Our mission is to help as many people in the world with Search Engine Marketing as possible, and have a blast while doing it.

We currently have a core team distributed throughout the US with a central office in St. Pete, FL.

Here are some reasons you want to work with us:

• We've been voted one of Tampa Bay's Best Places to Work for four years in a row and one of INC Magazine's Best Workplaces! 
• We are a driven, successful, fun company that is experiencing insane growth.
• We have awesome products, a great reputation, and systems for everything.
• You’ll have a hybrid work environment to support your work/life balance. 
• Our branding is nuts. Our mascot is The HOTH monster and we have a 6’ tall HOTH costume.
• We’re awesome. 100% results-driven. No bullshitters.
• You will work with a small, fun team. 
• We have a cool office environment in downtown St. Pete, FL. 
• Our benefits and perks package is great. Check out the full list on our Careers Page!

Ready to help keep Engineering running smoothly and make a real impact? We’d love to hear from you.

Fill out the application form and attach your resume. In your intro, tell us why you’re the right fit, and sneak the word “banana” into your response, just to show you’re paying attention.

The HOTH is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, or any other protected characteristic.