Director of Email & Growth Marketing

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:

Blavity Inc. is looking for a Director of Growth Marketing to own newsletter & lifecycle growth. 

This position is responsible for overseeing the strategy, systems, execution and performance of how users are acquired, nurtured, and converted through email and lifecycle channels across Blavity’s brands, products, and platforms. The Director will design growth funnels and lifecycle journeys, oversee Iterable and list operations, and ensure email and lifecycle programs are executed consistently, effectively, and in alignment with brand and audience strategy.

The ideal candidate is a creative thinker and deeply fluent in segmentation, journey design, testing, and performance analysis, with the ability to guide operators while stepping into execution for launches, experiments, and high-impact growth initiatives. This role will manage an Email & Digital Marketing Specialist.

This role will report directly to the Office of the CEO.

Responsibilities:

Newsletter Strategy (Iterable Ownership)

• Own Blavity’s Iterable instance and email/lifecycle operating model
• Define and maintain segmentation, list governance, deliverability, and journey best practices
• Own the global email and newsletter calendar across brands
• Define newsletter tone, POV, cadence, and segmentation strategy
• Modernize newsletters to feel personal, culturally resonant, and trust-building
• Review and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiatives
• Operationalize acquisition, onboarding, and retention flows that support broader brand and content strategy

• Design and lead growth experiments across email and lifecycle programs
• Test acquisition levers such as referrals, quizzes, paid newsletters, and sharing loops
• Define testing strategy across subject lines, content mix, cadence, and format
• Translate performance insights into clear, actionable growth decisions

• Track and report on subscriber growth, engagement, and retention
• Translate insights into recommendations for leadership and align execution priorities with company goals
• Own intake, prioritization, and roadmap for email and lifecycle growth initiatives
• Set direction and guardrails for operators executing lifecycle work
• Mentor and support email and growth team members

Qualifications:

• Education: MBA or M.A. in Hospitality
• Required Experience:
  • 6-8+ years of experience in CRM
  • Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
  • Demonstrated success driving measurable audience or list growth
• Preferred Experience:
  • 2+ yrs managing people/teams
• Technologies: Strong working experience with Iterable 
• Additional Qualifications:
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • Experimental and forward-thinking mindset, with a strong interest in testing new growth ideas, channels, and formats
  • Strong comfort with ambiguity and a bias toward action in unstructured environments
  • A healthy appreciation of GIFs and Black culture

Details: 

• This is a fully remote, U.S.- based role. Occasional travel may be required. 
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in alignment with the Pacific Time Zone. 
• The annual salary range for this role is $120,000 - $140,000.

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills. 

Blavity is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.