Director of Growth Marketing

At L2L, we’re tackling one of the toughest problems in manufacturing: disconnected people, processes, and data. L2L empowers frontline teams to manufacture better together. Our Connected Workforce platform unifies collaboration, maintenance, and OEE for data-driven decisions, real-time visibility, and streamlined operations. Drive action that matters with clear insights and a high-performing workforce.

This isn’t just about software. It’s about real impact. When you work at L2L, you're helping factories run smarter, safer, and more efficiently—every single day. We’re a purpose-driven team that cares deeply about solving the right problems. We move fast, work together, and celebrate the wins that actually matter. Pretty cool, right?

At L2L, we’re reshaping the future of manufacturing by connecting people, data, and processes. As our Director of Growth Marketing, you’ll own the campaigns, automation, and optimization strategies that drive pipeline growth. You’ll partner across Marketing, Sales, and Product to deliver high-performing, data-driven programs that bring in qualified leads, accelerate conversion, and fuel company growth.

1. Own and optimize demand generation campaigns that drive pipeline growth.
2. Strengthen GTM execution by leveraging the latest technology, approaches, and best practices to maximize results.
3. Deliver high-quality campaigns that convert across digital, offline, and event channels.

• Own pipeline targets and launch multi-channel campaigns that generate qualified leads.
• Partner with agencies and internal teams on paid media, SEO, and integrated campaign strategy.
• Build and manage automated nurture workflows, email sequences, and follow-ups in HubSpot.
• Track results, analyze performance, and optimize to improve conversion and ROI.
• Balance strategic direction with hands-on execution; rolling up sleeves to deliver results.

• Create campaign briefs with clear goals, timelines, and deliverables.
• Coordinate across Product Marketing, Content, and Sales to ensure aligned and on-time launches.
• Build lifecycle programs that engage prospects throughout the funnel.
• Manage tracking, tagging, and dashboards to measure performance and inform decision-making.
• Leverage data insights to continuously improve pipeline, conversion, and ROI metrics.

• Partner with Content and Product Marketing to ensure that they build assets that support GTM campaigns.
• Execute webinars and events end-to-end, from planning and promotion to post-event follow-up.
• Create landing pages, direct mail programs, and campaign copy that convert.
• Collaborate with Sales and SDRs to ensure lead quality, alignment, and consistent handoff.
• Mentor and guide SDRs and growth team members, fostering alignment and skill development.
  

• 7+ years of experience in B2B demand generation, preferably in SaaS.
• Proven track record of owning pipeline outcomes and delivering measurable results.
• Deep understanding of B2B demand gen tactics, campaign management, and funnel metrics.
• Analytical mindset with strong attention to detail and comfort with data-driven decisions.
• Excellent communication and project management skills, with a collaborative, proactive approach.
• A self-starter who thrives in a fast-paced, evolving environment.
• Advanced proficiency in HubSpot is a plus 

L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are looking for someone who can commute to the Burlington, MA office 1x per week.

Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. We lead with positivity, supporting ourselves and one another. Interested in seeing our values in action? 

L2L is the only Connected Workforce platform unifying team collaboration, maintenance, and OEE for data-driven decisions within your workflow.

We help manufacturers improve performance by connecting the right people to the right information and insights to solve problems. Our platform boosts productivity, streamlines operations, and fosters a connected and high-performing workforce.

• Real-time visibility and action: Equip frontline teams to be problem solvers with seamless task visibility, disruption management tracking, work execution, and AI-driven knowledge management.

• Data-driven insights: Connect data to tasks and actions, identify bottlenecks, and optimize workflows to ensure smooth operations across all teams, lines, and shifts.

• Collaborative problem-solving: Share best practices across the enterprise and foster a culture of continuous improvement at scale.

L2L isn’t just a short-term fix. It’s a system designed to drive continuous improvement and keep your workforce connected, empowered, and high-performing.

We are backed by M33 Growth, a growth-focused private equity firm in Boston, Massachusetts, that provides capital and resources to develop already-great businesses into market leaders.