The Role
The Director of Growth Marketing will lead Paid Media and Lifecycle Marketing teams, executing strategies for sustainable growth while managing global campaigns and using data to optimize performance.
Summary Generated by Built In
About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Role:
We’re looking for a strategic, data-savvy, and hands-on Director of Growth Marketing to lead the next stage of our global growth. You’ll manage both our Paid Media and Lifecycle Marketing teams, with a focus on driving sustainable, profitable growth.
You’ll be responsible for building our paid media function from zero to one, partnering closely with Product, Finance and Analytics to unlock high-ROI channels, and crafting a unified learner journey across acquisition and retention that delivers durable growth for the company.
This role is ideal for a leader who’s as comfortable shaping long-term strategy as they are rolling up their sleeves to execute. You’re a master collaborator, an inspiring mentor, and a proven operator who thrives in high-growth, mission-driven environments.
We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
- Own Growth Marketing Strategy & Execution: Lead the Paid Media and Lifecycle Marketing teams to drive full-funnel learner acquisition, engagement, and retention
- Scale high-performing campaigns across digital platforms (e.g., search, social, programmatic) and lifecycle channels (email, push, in-app, SMS)
- Build a best in class Paid Media Function: Develop our first-ever paid media infrastructure, including team buildout, channel strategy, attribution modeling, and campaign operations
- Establish scalable processes and testing roadmaps to drive efficient, predictable growth
- Unlock Profitable Growth Through Data: Partner closely with Finance and Analytics to define KPIs, investment models, and data pipelines that power ROI-positive decision-making
- Use data to identify new opportunities, improve targeting, and drive personalization across owned and paid channels
- Collaborate with Product Growth: Partner closely with the Product Growth org to align on onboarding, product-led growth, and long-term retention levers
- Co-own experimentation roadmaps across marketing and product to drive learner outcomes and business impact
- Lead Global Growth Channels: Partner with the Director of International to build and execute a global growth strategy, localizing acquisition and lifecycle efforts for key markets
- Manage budget allocation and performance optimization across regions and channels
- Be a Hands-On, Inspirational Leader: Mentor and grow a high-performing team, fostering a culture of accountability, creativity, and experimentation
- Operate at both strategic and tactical levels—a leader who influences and executes, and isn’t afraid to get into the details across process and data
What you bring to the table:
- 10–12+ years of experience in growth marketing, with deep expertise and strong leadership in Paid Media and Lifecycle Marketing
- Proven track record in building performance marketing channels from scratch to scale impact including zero to one infrastructure, hiring, and crafting strategies through to best in class, efficient, executional approaches
- Strong experience with data, collaborating with Marketers, Finance, Research, and Analytics teams to drive profitable, data-informed decisions
- Demonstrated ability to find business levers, prioritize based on LOI/LOE and deliver impact quickly
- Proven track record of leading and optimizing complex campaigns at a global scale
- Skilled in partnering cross-functionally with Product, Engineering, Creative, and other stakeholders
- Hands-on leader and team builder—strategic mindset, yet willing to dive into execution as needed
- Experience in mobile marketing is a must
- Experience with subscription and/or freemium models in B2C
- Experience across data science-driven targeting models is a strong plus
- Experience in EdTech or mission-driven education platforms is a strong plus
Bonus points if you have:
- Familiarity with performance media platforms such as Meta, Google, You Tube, TikTok, Braze, etc
- Experience marketing to learners or educators across different age groups or geographies
Compensation, Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $215,000 - $250,000, depending on location and experience, as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days that we expect you to take!
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
🌎 Massive reach: 60M+ users, 1B+ interactions per week
🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science
📈 Strong momentum: Top-tier investors, sustainable business, real traction
🎯 Mission-first: Work that makes a difference in people’s lives
🤝 Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time, Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
Top Skills
Braze)
Data Analytics
Digital Marketing
Google
Lifecycle Marketing
Mobile Marketing
Paid Media
Performance Media Platforms (Meta
Tiktok
Youtube
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The Company
What We Do
Quizlet is a leading consumer learning brand that builds learning tools to inspire and empower students and teachers. Our team is already supporting a user base of over 60 million active users a month. We're also among the top 20 U.S. websites and top education apps for iOS and Android - and it's only the beginning. We’re a fast-growing Series C startup, valued at $1 Billion and backed by Union Square Ventures, Costanoa Venture Capital, Icon Ventures, Owl Ventures, Altos Ventures and General Atlantic.
With our massive reach and focus on delivering high-quality innovative learning tools, we're having a major global impact on education.
