Director, Growth Marketing

Reposted 5 Days Ago
Hiring Remotely in United States of America
Remote or Hybrid
Senior level
Cloud • HR Tech • Productivity • Software
Bullhorn® is the global leader in software for the staffing industry.
The Role
The Director of Growth Marketing will lead the demand generation strategy, managing field marketers and BDRs, and executing multi-channel marketing programs to enhance brand engagement and support sales targets.
Summary Generated by Built In

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

Bullhorn is a fast-paced and dynamic environment where hard work and outstanding results are rewarded and celebrated. We value those that exhibit an eagerness to learn and a strong natural desire for continuous improvement and we encourage team members to stretch themselves, acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a challenging and rewarding workplace for everyone.

About the Role

Reporting to the VP of Marketing, the Director of Growth Marketing (known internally as Director of Demand Generation) will lead the development and execution of Bullhorn's demand generation strategy for North America. They will manage a team of field marketers and BDRs, focused on developing and executing compelling, multi-channel account based marketing programs, working closely with sales and marketing leadership to create impactful campaigns that engage prospects, advance key accounts, and strengthen the Bullhorn brand. The ideal candidate is a strategic, detail-oriented self-starter with strong analytical and relationship-building skills.

A typical day will include...

  • Developing and executing against go-to-market plans for the North American markets (both greenfield and whitespace)

  • Creating compelling multi-channel programs that generate demand in each target segment and align with our value propositions to support the company’s bookings targets, measuring marketing contribution and ROI

  • Implementing world-class standard operating procedures for demand generation including account based marketing, campaign development, and business development

  • Managing and developing a team of marketers and BDRs and influencing/partnering across various disciplines (product marketing, events, digital, operations, creative, execution)

  • Partnering closely with key stakeholders across the entire marketing organization, sales leadership, and Bullhorn executives on cross-functional initiatives

This role is a fit for you if…

  • You have a proven track record in demand generation/field marketing/campaigns roles at a similar level

  • You’ve managed of demand gen/field marketers/BDRs

  • You’ve worked in Tech/SaaS companies with a multi-product go-to-market strategy and experience with expanding the share of wallet within the existing install base

  • You thrive in fast-paced settings, working on multiple projects simultaneously, with a track record of successfully bringing them from conception to completion

  • You have very strong written and verbal communication skills and are metrics-obsessed when it comes to tracking marketing performance

  • You are a self-starter and enjoy working in a team setting

#LI-Dir

What we offer...

  • Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more
  • Unlimited Planned Paid Time Off
  • Global Mental Health Support
  • On-Demand Learning & Development
  • Quarterly paid volunteer days
  • Lucrative Employee Referral Program (eligible for prior to your first day)
  • Company-wide mentor program

Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table.  If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.

Top Skills

Crm Software
Marketing Automation
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The Company
HQ: Boston, MA
1,400 Employees
Year Founded: 1999

What We Do

Bullhorn® is the global leader in software for the staffing industry. More than 10,000 companies rely on Bullhorn’s cloud-based platforms to power their staffing processes from start to finish. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 1500 people globally.

Why Work With Us

Bullhorn has a start-up culture with the stability of an established, founder-led, investor-backed organization. Our teams are agile, innovative, and productive with a focus on impact, externally and internally. Join our team to be part of a high-energy, fast-paced, tech environment that helps put hundreds of thousands of people to work each year.

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