Director, Growth Marketing

About Atticus

At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it. 

Atticus makes it easy for any person in crisis to get the life-changing aid they deserve. In just three years, we’ve become the leading platform connecting people with disabilities to government benefits. We also help victims of accidents, misconduct, and violence get compensation from insurance. So far, we’ve gotten thousands of people access to over $2B in life-changing aid, and we’re just getting started.

We've helped more than 40,000 people in need (see our 10,000+ five-star reviews) and raised more than $50 million from top VC firms like Forerunner, GV (Google Ventures), and True Ventures. (We closed our Series B round in May 2023, and we're well-funded for the foreseeable future.) We're small but moving fast — our team grew from 52 to 91 last year and we expect to continue growing throughout 2024.

The Job

Marketing — by which we mean reaching people in crisis who qualify for aid — is the most important and hardest part of our business. The challenges we face are unique among consumer-facing brands: Individuals who need our help are scattered almost randomly throughout the U.S. population (among many others who don’t qualify) and competition for them is fierce (nine of the top ten most expensive Google Ad keywords worldwide come from U.S. contingency law). 

Nonetheless, we have a strong track record to date: in the last three years, we’ve grown 2-3x/year and cut CAC in half through long-term investments in our product, our operations, and our marketing, making us profitable at Series B - a rarity. And we’re looking for a talented Director / Head of of Growth Marketing to build on our early successes and lead the way for Atticus to become the first national consumer brand in our category.

As one of the most important leaders in the company, your mission is to own and operate our performance, brand, and partnership channels to deliver customer and revenue growth at Atticus:

• Hire, coach, and develop a high-performing growth marketing team of media buyers and analysts to increase your impact

• Scale existing channels (SEM, Meta, Tiktok, YT) while expanding into new channels for growth (e.g. CTV, OOH, native, display, partnerships): plan experiments, measure outcomes, and rapidly iterate to scale acquisition sustainably.

• Lead cross-channel planning, execution, and reporting for all channels under your oversight, using inputs from our company goals, competitive analyses, and past experiences. 

• Own the paid media budget ($XXM today), set performance targets for your channels, and report regularly on performance to forecast in partnership with our VP Marketing (your boss)

• Partner with Creative and Content teams to produce high-performing and brand-accretive content to fuel your channels

• Drive landing page and conversion rate optimization alongside Product

• Determine the right marketing data and analytics infrastructure and measurement framework to support your team 

Qualifications

Required:

• You’ve led a growth marketing team of channel experts and analysts

• You’ve overseen multiple paid media channels including SEM and social, with a perspective on how these channels tie together in strategy and attribution

• You’ve succeeded in a role where you were responsible for scaling acquisition and managing CAC, and can speak to ways you set strategy, harnessed data, influenced creative, and iterated on experiments

• You’re comfortable owning functional KPIs (setting, tracking, reporting) and their impact to overall business objectives

• You’re eager to embrace a broad set of responsibilities and collaborate with peers. You’re comfortable diving in on broader topics, shaping company culture, and influencing product strategy.

• You have a demonstrated commitment to doing good and helping people.

Bonus / Nice-to-Have:

• You’ve led or worked closely alongside lifecycle marketing teams (e.g. email, SMS) 

• You have experience developing marketing technology infrastructure (stack, process, operations)

We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d particularly love to meet you.

Salary and Benefits

This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.

We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.

We offer competitive pay — including equity — and generous benefits:

• Medical and dental insurance with 100% of employee premiums covered

• 15 vacation days & 16 paid holidays each year

• Free membership to OneMedical

• $1,000/year reimbursable stipend for education and training outside of work 

• $600/year reimbursable stipend for internet service

• Up to $1,200/year student loan repayment assistance

• 401(k) and optional HSA

• Free snacks, drinks, weekly lunches, and regular team dinners/events/retreats

• Humble, thoughtful, smart, fun colleagues

We anticipate the salary for this role will be between $190,000 to $240,000 in addition to significant equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.

Location

This job is fully remote and we’re committed to empowering everyone with flexibility. Live wherever, work remotely, and travel to LA (on the company dime) as needed to be with your colleagues —somewhere between quarterly and yearly. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.