Director, Growth Marketing

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Join a leading insurtech company that is unlocking the potential of digital insurance to help everyone protect what matters most! Are you up for the challenge?


Founded in 2015, Sure is the fastest growing insurtech behind the world's most sophisticated digital insurance programs. Sure unlocks the power of digital insurance to enable brands and carriers to distribute insurance products quickly, reaching and engaging customers wherever they are on their journey. Our solutions provide a hassle free way to buy insurance anywhere, enabling our partners to make digital insurance accessible to all. 

🤝 Culture is everything. Join an incredible team of smart, passionate, collaborative and driven individuals. We empower our teams and promote autonomy and independence wherever we can.

🌐 We are remote first. We work from home and we love it!

🏆 Strive for greatness. We’ve been named the13th Fastest Growing Company by Deloitte Technology Fast 500, an Inc. 5000 Fastest Growing Company in North America, and a two-time Forbes Fintech 50 honoree, among other accolades and recognitions. 

💰Funding. In October 2021, we raised $100M in our Series C with a $550M valuation.


We’re growing!

Sure is hiring its first-ever Director of Growth Marketing, responsible for all facets of Sure’s growth marketing and demand generation program to create qualified top of funnel leads for the sales team and drive greater awareness of Sure among our target audiences. We are looking for an experienced demand generation professional to drive the lead generation funnel and develop a strategic approach to paid marketing across a variety of channels. The primary goal is to generate qualified leads and drive new partner growth through data-driven marketing strategies and tactics. 


This being a both a new role and a new function for Sure, this is an excellent opportunity for a highly-skilled and seasoned demand generation professional to come in and build the program from the ground up with the opportunity to expand the team. Reporting to Sure’s Head of Communications & Marketing, you will be responsible for owning the strategy, building the program, managing day-to-day execution of campaigns, analyzing and optimizing results, and reporting. 


If you are a motivated, self-starter who is hungry for the opportunity to take the next step in your career by building a world-class growth marketing function from scratch for an exciting high-growth technology company, please read on.

What you'll be doing:

  • Own the end-to-end demand generations strategy, channel execution, technology stack, and performance reporting.
  • Develop compelling copy for paid demand generation campaigns and partner with design on eye-popping creative to support them.
  • Partner closely with the content team to execute targeted content campaigns towards desired audiences.
  • Run demand generation campaigns across paid search, display, paid social, and email to increase lead generation and build brand awareness.
  • Optimize campaign performance by performing tests, analyzing data, and resolving inefficiencies in order to increase ROI.
  • Oversee website analytics to determine if campaigns are meeting their marks and manage SEO in partnership with content.
  • Oversee website analytics to determine if campaigns are meeting their marks.
  • Develop and own the demand generation budget.
  • Responsible for day-to-day vendor partnerships, relationships, and contract management.
  • Build and maintain performance and pipeline reports for all channels.
  • Develop benchmarks that measure channel and campaign performance.

What we're looking for:

  • Bachelor’s degree and a minimum of 8 years of experience managing all facets of a top-flight demand generation program and executing demand generation campaigns across a myriad of channels.
  • Prior experience building and managing growth marketing budgets is a must.
  • Thorough technical knowledge of marketing operation systems, digital ad platforms, website analytics, email marketing platforms, etc.
  • Expert in SEO with demonstrated experience managing SEO for a corporate website.
  • Someone who has a big picture mentality and understands how digital marketing fits into the broader communications and marketing vision and functions of the company.
  • A great collaborator who can work cross-functionally with other functions both within the communications and marketing org as well with other orgs within the company.
  • Past experience working at a technology startup a must.
  • Scrappy, build something from nothing mentality.
  • Team player who is ready to chip in and collaborate with all groups within the communications and marketing org at Sure.
  • Experience in the insurtech and/or fintech space is nice to have, but not required.

What we do for you:

  • Unlimited PTO… no really, we want you to take it!
  • Mental Health Breaks - company provided meditation app and a weekly wellness hour
  • WFH stipend to help you work your best while being remote
  • Countless Medical, Dental and Vision plans … we are an insurtech company after all!
  • Equity and 401K
  • Generous parental leave
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
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Boston, MA
Buffalo, NY
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Other US Location
Palm Bay-Melbourne-Titusville
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St. Louis, MO
Tallahassee, FL
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Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • CypressFrameworks
    • DjangoFrameworks
    • DockerFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • FigmaDesign
    • WhimsicalDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • SmartsheetManagement
    • ShortcutManagement
    • PitchManagement
    • SalesforceCRM
    • SalesLoftCRM
    • ApolloLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Google WorkspaceCollaboration
    • NotionProject Management

An Insider's view of Sure

How does your team reward individual success?

We have a really kudos-giving culture (++'s, shoutouts, etc.). Each engineer's strong suits are discovered, and the work is arranged around what we know well or are excited to learn. For me, the biggest reward is getting to do work that I love to do, which happens to be very math-centered. We get to become subject matter experts in areas we enjoy.

Lena

Backend Engineer

What does your typical day look like?

The best part of being a marketer is that no two days are exactly alike. In fact, it changes by minute as I pivot from content to design to PR. However, one thing remains consistent from day-to-day — the motivation I get from the Sure team to continuously strive for greatness. Everyday I’m surrounded by amazing people that produce incredible work.

Brenna

Head of Marketing

How has your career grown since starting at the company?

My career has exploded since being here at Sure. Everyday I am given in the opportunity to work on ground breaking products. Whether it’s refactoring an existing paradigm or innovating on a new idea, I’m given the tools and team members to go above and beyond what I knew was possible. For this, my growth is limitless.

John

Product Designer

How do you empower your team to be more creative?

The most creative ideas are fostered in environments where team members have a strong sense of ownership over their projects, feel safe enough to be vulnerable, and challenging the status quo is encouraged and rewarded. It’s my job to make sure that these elements are a part of everyday life at Sure.

Dan

Chief Design Officer

How do your team's ideas influence the company's direction?

Our Partnerships Team is constantly coming up with innovations that not only focus on our clients' needs, but the big picture of Sure. These ideas influence product decisions, which our leadership team is quick to implement, ultimately helping us continue to grow smoothly. We are able to support business progression through collaborative teamwork.

Michael

Director of Partnerships

What are Sure Perks + Benefits

Sure Benefits Overview

SURE believes that a healthy and happy team is essential to the success of our company. We practice what we preach and offer a huge range (20+) of customizable insurance plans suited to any employee's preferences and priorities. We are obsessed with collaboration and inclusion and believe that spending time together having fun helps fosters great working relationships.

Culture
Volunteer in local community
Sure has an annual can drive and donates to Westside Food Bank in Santa Monica.
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Sure offers a flexible work schedule and all employees are able to work from their home time zones.
Remote work program
Our remote work program includes full-time remote for specific positions.
Diversity
Documented equal pay policy
Mandated unconscious bias training
All Sure employees go through interview training which includes an interactive module about unconscious bias as well as a wiki with links to several resources.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Sure participates regularly in hiring events that connect us with BIPOC communities. Our recruitment team completes an unconscious bias training.
Health Insurance + Wellness
Flexible Spending Account (FSA)
SURE employees can contribute up to $2750 annually to their FSA.
Disability insurance
Dental insurance
SURE's dental insurance policy contributes 80% of the cost of insurance premiums for both employees and their families. We provide 13 different plan options ranging from $0 deductible to $100.
Vision insurance
SURE's vision insurance policy contributes 80% of the cost of insurance premiums for both employees and their families. We provide 4 different plan options through Aetna or VSP.
Health insurance
SURE's health insurance policy contributes 80% of the cost of insurance premiums for both employees and their families. We provide 17 options for employees including PPOs, HMO, HD options.
Life insurance
Wellness programs
Sure provides each employee with a free Calm app subscription so that each employee has access to meditation and stress relieving exercises.
Mental health benefits
Sure provides each employee with a free Calm app subscription so that each employee has access to meditation and stress relieving exercises. We also have an employee assistance program offered to all.
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave
Generous parental leave
We provide 8 weeks of parental leave for all parents with a gradual return-to-work period with reduced hours over a month following parental leave.
Family medical leave
Adoption Assistance
We provide 8 weeks of parental leave for all parents, regardless of how they became parents, this includes adoption leave.
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Employees receive unlimited sick days along with unlimited PTO days.
Office Perks
Company-sponsored outings
Company-sponsored happy hours
Happy hours are hosted on occasion
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Our teams have frequent lunch and learns about a variety of new Sure programs and releases.
Promote from within
Continuing education available during work hours
Our team has a subscription to LinkedIn Learning and each team member is encouraged to spend time each week growing skills.
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

First and foremost, Sure values our employee's commitment to our purpose and we do everything we can to show how much that means to us. Whether it being unlimited PTO that people ACTUALLY use, to our membership to the Calm app for meditation breaks, to our commitment to hiring a diversity of perspectives and backgrounds, we believe our success as a company is only possible with happy and safe teams!

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