Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
We're looking for a Director of Growth Marketing Strategy to help shape and drive the agenda for how Duolingo identifies, tests, and scales new growth initiatives worldwide. You'll partner across Growth, Performance Marketing, Product Marketing, Analytics, and international teams to shape growth strategy for acquisition and reactivation, act as a senior thought partner to marketing leadership, and develop the frameworks that country and cross-functional teams can use to size, pressure-test, and scale their bets. You'll also manage a small team that grows as the function does. This is a role for someone who can operate from vision down to the numbers, hold a high bar on rigor, and help turn a portfolio of experiments into a coherent global growth story.
A core part of this role is partnering with country marketing managers across our priority markets, helping them sharpen the growth case behind their campaigns and connecting local initiatives to global DAU and new-user outcomes.
🧠 You will...
- Help shape and evolve Duolingo's global growth strategy across acquisition and reactivation, and make the case for where investment should and shouldn't go.
- Develop and steward the frameworks for how growth initiatives are sized, measured, and reviewed, in partnership with analytics and marketing teams, including budget-allocation approaches, KPI and attribution methodology, and clear go/no-go and kill criteria.
- Partner with country marketing managers to help pressure-test the growth case behind their proposals, working toward alignment on goals, budget sizing, and measurement before investment is committed.
- Build the entry strategy for a new market and work alongside the country team to help stand up the launch, from first plan to early results.
- Help run the forum where growth cases get pressure-tested, giving country and cross-functional teams early input, a rigorous validity check before launch, and honest read-outs of what worked and what didn't.
- Manage and develop a small team, growing it as the function scales.
- Turn cross-market results into cross-market learnings, surfacing patterns and feeding them back into planning cycles.
- Serve as a senior translator between data and marketing leadership, delivering crisp recommendations and portfolio-level updates that inform investment decisions.
- Support a high analytical bar across the growth function, mentoring your report and partners toward sharper problem framing, cleaner measurement, and more credible forecasts.
✅ You have...
- 8+ years in strategic consulting, consumer strategy, growth marketing, or a related function, including experience shaping growth strategy for a consumer brand at scale.
- A track record of driving growth strategy and contributing to measurable outcomes, not just executing individual projects.
- Experience managing or developing people, or a clear readiness to take on a first report.
- Deep analytical judgment; fluent in experimentation, KPI and attribution design, incrementality, and structured problem solving, with the skepticism to separate correlation from causation and real signal from a good narrative.
- Demonstrated success collaborating with and influencing senior cross-functional and international partners.
- Excellent written and verbal communication, with a track record of clear, decision-ready recommendations to marketing leadership.
- The ability to move fluidly between long-range strategy and hands-on detail in a fast-moving environment.
⭐ Exceptional candidates will have...
- Experience managing a team, or building the processes a growing team runs on.
- Prior experience at a top-tier consulting firm.
- SQL proficiency or advanced analytics capabilities.
- Experience driving growth across multiple international markets.
- Passion for Duolingo's mission to develop the best education in the world and make it universally available.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.
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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
Skills Required
- 8+ years in strategic consulting, consumer strategy, growth marketing, or a related function, including shaping growth strategy for a consumer brand at scale.
- Track record of driving growth strategy and contributing to measurable outcomes.
- Experience managing or developing people, or clear readiness to take on a first report.
- Deep analytical judgment; fluent in experimentation, KPI and attribution design, incrementality, and structured problem solving.
- Demonstrated success collaborating with and influencing senior cross-functional and international partners.
- Excellent written and verbal communication with decision-ready recommendations to marketing leadership.
- Ability to move fluidly between long-range strategy and hands-on detail in a fast-moving environment.
- Experience managing a team or building the processes a growing team runs on.
- Prior experience at a top-tier consulting firm.
- SQL proficiency or advanced analytics capabilities.
- Experience driving growth across multiple international markets.
- Passion for Duolingo's mission to develop education and make it universally available.
Duolingo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duolingo and has not been reviewed or approved by Duolingo.
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Fair & Transparent Compensation — Pay is considered competitive for core engineering and product roles, with required jurisdictions showing posted ranges and immigration filings implying a strong base-salary floor. Public compensation snapshots indicate senior packages can scale higher, supporting a clear, market-aligned structure.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with mental-health resources and fertility support as core offerings. Coverage for dependents and strong wellness benefits are consistently highlighted.
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Leave & Time Off Breadth — About 20 days of PTO plus a two‑week company winter break and paid holidays provide substantial time away. A formal sabbatical at 10 years further expands long‑term recharge options.
Duolingo Insights
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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