Director of Growth Marketing (Live365)

Key Responsibilities

Growth Strategy and Execution
●     Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels.
●     Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion.
●     Build and manage a practical growth roadmap focused on measurable business impact.
●     Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements.
●     Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments.
SEO and AI Search Optimization
●     Lead Live365’s SEO and AI search optimization efforts.
●     Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences.
●     Focus on practical areas of AI search optimization, including Answer Engine Optimization, AEO, Generative Engine Optimization, GEO, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and other emerging discovery channels.
●     Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization.
●     Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets.
●     Identify content and search opportunities across internet radio, online broadcasting, streaming, licensing, monetization, distribution, and related topics.
●     Monitor rankings, organic traffic quality, AI search visibility, competitive positioning, and conversion from organic channels.
●     Ensure SEO and AI search efforts are grounded in strong fundamentals: useful content, clear structure, crawlability, internal linking, authority, entity clarity, and measurable conversion paths.
Paid Acquisition and Campaign Testing
●     Own day-to-day management and optimization of Google Ads.
●     Manage campaign structure, keyword strategy, budget allocation, ad copy, landing page alignment, testing, optimization, and reporting.
●     Test and expand paid acquisition across additional platforms where appropriate, such as LinkedIn, Meta, YouTube, Reddit, Microsoft Ads, or similar channels.
●     Develop clear testing plans for paid campaigns, including goals, budgets, success metrics, and recommendations.
●     Optimize campaigns for qualified trials, paid conversions, CAC, and revenue impact.
●     Make clear recommendations on when to scale, pause, or adjust campaigns based on performance.
Funnel Measurement and Conversion Optimization
●     Partner closely with the Head of Sales & Growth on funnel performance.
●     Share responsibility for improving the customer journey from visitor to trial to paid customer.
●     Own the marketing-side inputs into the funnel, including traffic sources, campaign attribution, landing page performance, lead quality, and marketing conversion paths.
●     Partner with the Head of Sales & Growth on lead quality, trial conversion, sales handoff, revenue follow-through, and funnel reporting.
●     Identify funnel drop-off points and recommend practical improvements.
●     Create and test landing pages, forms, calls to action, email campaigns, nurture flows, and conversion paths.
●     Build regular reporting around traffic, trials, conversions, paid acquisition, CAC, landing page performance, and marketing contribution to revenue.
●     Serve as the primary marketing admin for Google Tag Manager, managing all tracking pixels, event triggers, and third-party scripts to ensure site performance and data accuracy
Website, Landing Pages, and New Properties
●     Help define and build new Live365 site sections, landing pages, microsites, comparison pages, resource centers, and other growth-oriented properties.
●     Develop page concepts, copy direction, calls to action, metadata, conversion paths, and measurement requirements.
●     Work with internal resources and outside vendors as needed to move website and growth projects forward.
●     Ensure new pages and properties are built with SEO, AI search optimization, conversion, and measurement in mind.
●     Manage and troubleshoot technical integrations between the website, Stripe, FS Suite, Stonly, and other third-party tools to ensure 100% attribution accuracy for both online and offline conversions.
Content and Demand Generation
●     Work with the Director of Marketing and content resources to shape growth-focused content strategy.
●     Help create and optimize content such as blog posts, guides, landing pages, comparison pages, videos, case studies, customer education resources, email campaigns, and sales support materials.
●     Translate customer needs, competitive insights, and product value into clear marketing messages.
●     Ensure content is connected to measurable growth outcomes, not just publishing volume.
●     Use AI tools thoughtfully to support research, content planning, SEO analysis, campaign development, reporting, and workflow efficiency while maintaining quality, accuracy, and brand voice.
Reporting and Performance Management
●     Analyze campaign performance and make clear recommendations on what to scale, change, or stop.
●     Compile reports and retrospectives on SEO, AI search visibility, paid acquisition, landing pages, funnel conversion, and campaign performance.
●     Turn data into practical recommendations and next steps.
●     Create a regular reporting cadence with the President, Head of Sales & Growth, Director of Marketing, and other stakeholders.
●     Define practical KPIs for acquisition, campaign performance, conversion, and revenue contribution.
Collaboration
●     Work closely with the Director of Marketing on messaging, campaigns, launches, brand consistency, and content strategy.
●     Partner with the Head of Sales & Growth on funnel performance, lead quality, trial conversion, and revenue opportunities.
●     Collaborate with product, customer success, support, sales, and leadership to understand customer needs and growth opportunities.
           ●     Support business development, partner marketing, and sales enablement efforts where they connect to                  growth priorities.

What You Bring

●     5+ years of experience in growth marketing, demand generation, acquisition marketing, performance marketing, or a similar role.

●     Experience in SaaS, subscription, self-serve, or recurring-revenue businesses.

●     Hands-on experience managing Google Ads, including campaign setup, keyword strategy, budget management, ad copy testing, landing page alignment, optimization, and reporting.

●     Experience testing and optimizing paid acquisition across additional platforms such as LinkedIn, Meta, YouTube, Reddit, Microsoft Ads, or similar channels.

●     Strong SEO experience, including keyword strategy, content planning, technical SEO fundamentals, search performance reporting, and ongoing optimization.

●     Familiarity with AI search optimization, including AEO, GEO, Google AI Overviews, AI Mode, answer engines, and generative AI-driven discovery.

●     Experience with funnel measurement, attribution, landing page performance, conversion optimization, and campaign reporting.

●     Experience working with free trial, demo, lead, or self-serve conversion funnels.

●     Ability to analyze performance data and turn it into clear recommendations, tests, and next steps.

●     Strong writing skills for ads, landing pages, emails, website copy, SEO content, and campaign messaging.

●     Hands-on experience with tools such as Google Analytics, Google Search Console, Google Ads, Looker Studio, HubSpot, Salesforce, ActiveCampaign, Semrush, Ahrefs, or similar platforms.

●     Technical proficiency in Google Tag Manager (GTM), including the ability to set up custom event tracking, manage third-party pixels, and troubleshoot data-layer issues to ensure accurate full-funnel attribution.

●     Demonstrated use of AI tools to improve marketing research, content planning, SEO analysis, campaign testing, reporting, and workflow efficiency.

●     Comfort working closely with sales, marketing, product, and leadership to improve acquisition, lead quality, conversion, and revenue performance.

●     Ability to operate strategically while also executing directly in a small-team environment.

            ●     Interest in audio, internet radio, streaming, media, creator tools, or businesses that serve niche                                communities.

Nice to Have

●     Experience in audio, radio, podcasting, streaming, media, creator platforms, or ad tech.

●     Experience building SEO-focused content hubs, comparison pages, resource centers, microsites, or other scalable search-driven properties.

           ●     Experience marketing to creators, broadcasters, schools, nonprofits, faith-based organizations, small                          businesses, or niche communities.

Success in This Role Looks Like

●     Increased qualified traffic from SEO and AI search optimization.

●     Improved Google Ads and paid acquisition performance.

●     Clearer funnel reporting from visitor to trial to paid customer.

●     Better landing page and campaign conversion rates.

●     Stronger visibility in both traditional search and AI-driven discovery.

●     A repeatable testing process for new channels, messages, landing pages, and offers.

●     Better alignment between marketing activity, trial starts, sales opportunities, paid conversions, and revenue.

            ●     Growth marketing activity that clearly connects to subscriber and revenue growth.