Director, Growth Analytics

Role Description

We are seeking a strategic, analytically driven, and people-focused Director, Business Analytics to join our team. Reporting to the VP, Business Analytics, this leadership role will drive advanced marketing analytics, measurement strategy, and data-informed decision making across integrated paid media campaigns.

The ideal candidate combines expertise in media analytics and measurement with strong leadership, communication, and operational management skills. This individual will serve as a trusted partner to clients and internal stakeholders, translating complex data into actionable business insights while leading a high-performing analytics team in a fast-paced environment.

This role requires a balance of strategic thinking, hands-on problem solving, client partnership, team leadership, and operational excellence.

Key Responsibilities

Client Strategy & Analytics Leadership

• Lead development of marketing measurement strategies, analytic roadmaps, learning agendas, and cross-channel performance frameworks aligned to client business objectives
• Partner with clients and internal teams to deliver actionable insights, optimization opportunities, and strategic recommendations across campaigns, audiences, and media channels
• Translate complex analytical findings into clear business implications and compelling storytelling for client and executive audiences
• Design and oversee advanced measurement approaches including attribution, experimentation, forecasting, media effectiveness, and budget optimization
• Lead development and presentation of holistic analyses that identify not only what happened, but why it happened and what actions should be taken next

Measurement & Business Intelligence

• Oversee development and delivery of business performance reporting, dashboards, and measurement solutions across weekly, monthly, quarterly, and seasonal deliverables
• Apply agency methodologies, analytical frameworks, and third-party vendor solutions to assess advertising effectiveness and business impact
• Partner cross-functionally with Planning, Strategy, Activation, Audience, Investment, and Data teams to align analytics initiatives with broader client goals
• Evaluate and manage relationships with measurement vendors and analytics partners
• Identify opportunities to improve analytical rigor, reporting automation, operational efficiency, and scalability across the analytics function

Team Leadership & Operations

• Lead, mentor, and develop a team of direct and indirect reports while fostering a collaborative, high-performing, and people-first culture
• Establish strong operational processes, prioritization frameworks, and workload management practices to ensure high-quality deliverables and sustainable team utilization
• Manage multiple concurrent projects and workstreams while maintaining strong attention to detail, timelines, and quality standards
• Collaborate across disciplines to drive integrated agency solutions and support business growth initiatives

Innovation & Thought Leadership

• Serve as a subject matter expert across media measurement, analytics, and marketing effectiveness capabilities
• Stay informed on emerging trends, technologies, and methodologies within the marketing analytics and ad tech ecosystem
• Contribute to development of new analytical offerings, frameworks, and client solutions
• Support new business opportunities through analytics thought leadership and strategic consultation

What Makes Someone Successful in This Role

• Entrepreneurial mindset with a proactive, solution-oriented approach
• Strong client partnership and stakeholder management skills
• Collaborative leadership style with a passion for mentoring and team development
• Ability to balance strategic thinking with hands-on execution
• Comfort navigating ambiguity and solving complex business challenges
• Commitment to high-quality work, continuous improvement, and sustainable team culture

Qualifications

Required Experience & Skills

• 8+ years of experience in marketing analytics, media analytics, business intelligence, or measurement strategy within an agency, consulting, or related marketing environment
• Bachelor’s degree or higher in a quantitative discipline such as Statistics, Economics, Mathematics, Data Analytics, Marketing Analytics, or related field; advanced degree preferred
• Strong understanding of the digital media ecosystem, advertising measurement methodologies, and ad tech landscape
• Proven experience influencing marketing strategy through data-driven analytics and measurement solutions
• Proven expertise in building end-to-end measurement frameworks, including KPI definition, taxonomy design, and performance diagnostics across the full funnel
• Strong experience developing structured reporting solutions (PowerPoint, Excel, and/or Tableau), translating complex data into clear, actionable insights for clients
• Demonstrated ability to synthesize performance into compelling narratives, connecting media activity to business outcomes in client-facing presentations
• Strong command of cross-channel performance analysis, including identifying drivers of efficiency, optimization opportunities, and strategic implications
• Strong communication and storytelling skills with the ability to simplify complex analytical concepts for technical and non-technical audiences
• Demonstrated success managing client relationships and delivering actionable recommendations that drive business outcomes
• Strong leadership, project management, prioritization, and organizational skills within fast-paced, high-volume environments
• Experience managing and developing teams, including coaching, mentorship, and performance management
• Advanced critical thinking and problem-solving skills with strong attention to detail

Technical & Analytical Expertise

• Deep experience analyzing media performance across ad serving, DSPs, site analytics, and paid social platforms with an understanding of platform nuances and data limitations, including but not limited to:
• Google Campaign Manager / CM360
• Google Analytics / Adobe Analytics
• DV360 / TradeDesk / Amazon DSP
• Meta / TikTok / Snapchat / Pinterest / Reddit
• Experience working within data clean room environments (e.g., Ads Data Hub, Amazon Marketing Cloud, Snowflake), ensuring teams leverage appropriate methodologies to derive privacy-compliant insights
• Strong understanding of measurement areas and their methodologies, including:
• Attribution measurement (e.g. MMM, MTA)
• Brand lift/ad effectiveness measurement
• Foot traffic measurement
• Incrementality measurement
• Attention and/or cross-media measurement
• Forecasting, experimentation, and media optimization
• Statistical methodologies including significance testing, regression analysis, correlation analysis, leading indicator analysis, and sample sizing
• Ability to set strategic direction for advanced analytics (e.g., MMM, incrementality, causal inference), guiding specialized Data Science teams without requiring hands-on coding
• Experience partnering with Data Management & Visualization teams to define data requirements, inputs, and outputs needed to support reporting, performance analysis, and advanced measurement
• Ability to provide direction on dashboard design and analytical outputs, ensuring Visualization teams deliver intuitive, insight-driven reporting aligned to business needs
• Experience with first-party CRM data, third-party audience data, and vendors to support the above measurement areas
• Exposure to advanced analytical techniques such as predictive modeling (decision trees, k-means clustering, natural language processing, etc.)
• Familiarity with SQL-based data environments and data structures, enabling effective collaboration on data extraction, transformation, and analysis workflows
• Working knowledge of Python and/or R is not required but a plus to effectively collaborate with Data Management and Data Science teams on automated pipelines, scalable data models, and API-driven integrations
• Fluency in interpreting technical outputs (R/Python models, statistical results) and translating them into clear business implications for clients and internal stakeholders also a bonus

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].