Director of Franchisee Relations

Posted 3 Days Ago
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Atlanta, GA, USA
In-Office
Senior level
Other
The Role
Leads franchisee relations across an assigned portfolio of brands, building owner trust, gathering feedback, coordinating engagement programs, and securing support for strategic initiatives. Oversees franchisee satisfaction, Voice-of-Customer programs, reputation management, brand standards, and operational alignment. Partners with Operations, Marketing, Franchise Sales, and field teams to resolve concerns, improve execution, strengthen customer experiences, and drive consistent brand adoption across franchise locations.
Summary Generated by Built In

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Director of Franchisee Relations serves as a primary relationship and engagement leader for franchise owners across an assigned portfolio of brands. This individual builds trust with owners, listens to their needs, and helps ensure their feedback informs how the organization supports franchisee success.

The Director coordinates franchise engagement programs, including Meet the Team sessions and Franchise Advisory Councils, and serves as a key link between franchisees, Operations, Marketing, and other support teams. The role helps build understanding and buy-in for new initiatives, supports consistent execution across brands, and identifies opportunities to improve the franchisee experience. Success is measured in part by franchisee satisfaction, the quality of owner engagement, and the organization’s ability to respond to feedback and follow through on commitments.

 

Key Responsibilities:

Strategic Leadership & Franchisee Alignment

  • Serve as the primary brand advocate and strategic facilitator to Franchise Business Consultants (FBCs), Franchise Advisory Councils (FACs), and Franchise Sales to ensure cross-functional alignment.
  • Socialize new growth initiatives, strategic positioning, and brand evolution early with franchisee leadership to build consensus and secure system-wide buy-in.
  • Own franchisee satisfaction as a key measure of success by monitoring feedback, identifying recurring concerns, coordinating timely resolutions, and working with cross-functional leaders to improve the franchisee experience.
  • Lead key engagement touchpoints, including "Meet Your Team" sessions and regional brand alignment meetings.

Customer Experience & Reputation Management

  • Direct system-wide Voice-of-Customer programs and consumer satisfaction initiatives to achieve enterprise Net Promoter Score (NPS) objectives.
  • Drive local reputation management strategies, establishing franchisee accountability and best practices to strengthen online reviews and customer advocacy.
  • Identify growth opportunities to expand local market share and increase brand visibility through elevated customer experiences across the franchise network.

Brand Standards

  • Act as the centralized filter for franchisee feedback, routing field insights, operational concerns, and market opportunities to the appropriate corporate leads.
  • Oversee and modernize brand standards, ensuring local operators strictly adhere to established service guidelines and brand expectations.
  • Partner with Franchise Operations to evolve operational touchpoints and service hallmarks that differentiate the brand in the marketplace.
  • Serve as the link between Operations and Marketing, ensuring initiatives are coordinated, practical for franchise owners, and clearly communicated across the system. Partner with both teams to build franchisee buy-in, support local execution, and bring owner feedback back to the teams shaping those initiatives.

 

Qualifications

  • Minimum of 8 years of management and leadership experience, including substantial experience within a franchised business.
  • Experience supporting or leading multi-unit franchisees with an understanding of the different needs of new, growing, and established owners.
  • Demonstrated ability to build trusted relationships with franchisees, gain buy-in for system initiatives, and guide owners through change.
  • Experience working across Operations, Marketing, and field support teams to turn strategy into practical execution at the franchisee level.
  • Strong business judgment, communication, and conflict-resolution skills, with the ability to address performance concerns while maintaining productive franchisee relationships.

 

Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25% travel)

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

 

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.


 Authority Brands Inc. is an Equal Opportunity Employer

 

Skills Required

  • At least 8 years of management and leadership experience
  • Substantial experience working within a franchised business
  • Experience supporting or leading multi-unit franchisees
  • Understanding of the needs of new, growing, and established franchise owners
  • Ability to build trusted franchisee relationships and gain buy-in for system initiatives
  • Experience guiding franchise owners through organizational or operational change
  • Experience collaborating across Operations, Marketing, and field support teams
  • Strong business judgment, communication, and conflict-resolution skills
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The Company
HQ: Columbia, MD
300 Employees
Year Founded: 2017

What We Do

Authority Brands is a parent company and franchisor of a portfolio of home-service businesses serving homeowners across residential needs. It grows these brands through acquisitions and supports franchise owners with training, marketing, technology, and operational resources so local franchise locations can build their businesses and deliver trusted services. Its network spans services from the property line to the roof line, including various household maintenance and repair needs.

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