Director of Franchise Recruitment Media

Job Title: Director of Franchise Recruitment Media

Job Level: Full Time Exempt

Department: Marketing

Reports to: VP of Franchise Recruitment Marketing

Position Summary:

This role is responsible for leading the HOTWORX Media Studio, an in-house content program dedicated exclusively to franchise development. This position exists to build the most compelling franchise recruitment media platform in the fitness industry by producing consistent, high-quality content that attracts qualified franchise candidates, strengthens the HOTWORX brand, and lowers the long-term cost of franchisee acquisition.

The Director of Franchise Recruitment Media will oversee the planning, production, distribution, and performance of all franchise development media while collaborating directly with the Founder & CEO, the Franchise Development Team, Marketing Department, and Information Technology Team to communicate the HOTWORX story through engaging digital content.

The mission of the HOTWORX Media Studio is to replace dependence on outside creative agencies by becoming an internal content engine that continuously educates, inspires, and converts prospective franchise owners through authentic storytelling and innovative media production.

Mission:

Develop and operate the HOTWORX Media Studio as the industry's premier franchise recruitment content program by producing world-class media that positions HOTWORX as the most innovative and technology-forward fitness franchise in the world. Create compelling content that attracts qualified franchise candidates while continually strengthening brand awareness, improving lead quantity and quality, increasing franchise conversions, and reducing franchise recruitment costs over time.

Essential Duties and Responsibilities including the following, other duties may be assigned as business needs dictate:

Founder Brand Development

Partner directly with the Founder & CEO to develop and execute a comprehensive personal branding strategy that establishes him as one of the leading thought leaders in franchising, entrepreneurship, innovation, and the future of fitness. Responsibilities include:

• Produce and publish regular video content across Facebook, Instagram, LinkedIn, X, and emerging social platforms.

• Develop educational posts, leadership articles, short-form videos, and long-form content.

• Coordinate photography, filming schedules, interviews, and speaking opportunities.

• Repurpose long-form content into multiple social media assets each week.

• Manage the CEO's content calendar and publishing schedule.

Franchisee Success Story Program

Develop a continuous pipeline of authentic franchisee success stories that showcase the financial, operational, and personal achievements of HOTWORX owners. Responsibilities include:

• Produce at least one professionally developed franchisee success story each month.

• Film owner interviews throughout the country.

• Highlight multi-unit growth, community impact, and business success.

• Capture written testimonials, photography, and video assets.

• Create social media clips and long-form feature stories from each interview.

Studio Grand Opening Media

Coordinate and produce grand opening media for new HOTWORX studios.Responsibilities include:

• Studio opening videos

• Ribbon-cutting coverage

• Franchise owner interviews

• Customer testimonials

• Drone footage where appropriate

• Social media launch campaigns

• Highlight reels for franchise recruitment

CEO Podcast Production

Manage all aspects of the monthly HOTWORX CEO Podcast. Responsibilities include:

• Guest scheduling

• Episode planning

• Recording coordination

• Video production

• Audio editing

• Publishing

• Social media promotion

• Short-form highlight clips

• Distribution across podcast platforms

• Potential guests include:

  • Franchise owners

  • Industry experts

  • Vendors

  • Athletes

  • Business leaders

  • HOTWORX executives

Franchise Recruitment Content Development

Produce a continuous stream of educational media focused on franchise ownership. Examples include:

• Why HOTWORX?

• Technology Advantage

• Future of Fitness

• AI in Fitness

• Franchise Buying Process

• Available Markets

• Convention Highlights

• New Product Launches

• Training Programs

• Technology Innovations

• Company Milestones

AI-Generated Educational Media

Leverage artificial intelligence to accelerate content creation while maintaining brand quality. Develop:

• Educational videos

• Animated explainers

• AI-assisted graphics

• Interactive presentations

• Digital brochures

• Infographics

• Recruiting assets

• Orientation Day and other collateral support materials

Live Summit and Webinar Production

Coordinate recurring franchise recruitment quarterly PE-Lender/Multi-Unit Empire Builder Summits and Webinars. Responsibilities include:

• Presentation development

• Registration pages

• Recording

• Live production

• Editing

• Repurposing webinar content into multiple marketing assets

Social Media Leadership

Develop and manage the franchise recruitment social media strategy. Oversee content published through:

• Facebook

• Instagram

• LinkedIn

• X

• YouTube

• TikTok (when appropriate)

• Ensure consistent branding and messaging across all channels.

Media Studio Management

Operate the HOTWORX Media Studio as an internal creative agency. Responsibilities include:

• Editorial calendar management

• Production scheduling

• Vendor coordination

• Equipment management

• Studio organization

• Creative asset library management

• Brand standards

• Production workflow optimization

Performance Metrics

Success in this role will be measured by:

• Qualified franchise leads generated

• Cost per franchise lead

• Cost per franchise sale

• Social media engagement

• Video views and watch time

• Podcast downloads

• Live Summit and Webinar attendance

• Website traffic generated

• Email subscriber growth

• Franchise application/request for initial consideration (RFIC) growth

• Orientation Day attendance

• Number of Franchise agreements influenced by media initiatives

Desired Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Film Production, Digital Media, or a related field (or equivalent professional experience).

• Five or more years of experience in digital marketing, brand storytelling, media production, or content strategy.

• Expertise in video production, editing, photography, and social media management.

• Strong writing and interviewing skills.

• Experience managing podcasts, webinars, and multi-platform content campaigns.

• Working knowledge of AI-powered creative tools and workflow automation.

• Highly organized with the ability to manage multiple projects simultaneously.

• Willingness to travel for franchisee interviews, conventions, grand openings, and corporate events.

The Ideal Candidate:

• The ideal Franchise Recruitment Creative Director is equal parts storyteller, filmmaker, journalist, marketer, producer, and strategist. This individual understands that every piece of content should strengthen the HOTWORX brand while moving prospective franchisees one step closer to ownership.

• They are passionate about working out and innovation, energized by emerging technology, and committed to building the most influential franchise recruitment media platform in the fitness industry. Their work will not simply tell the HOTWORX story—it will help shape the future growth of the brand by inspiring the next generation of franchise owners.

• Work Schedule:

• Monday – Friday: 8:30am-5pm CST

• Some projects and events may require longer hours. There will be times when this individual will be required to come in early and stay late during the work week.

• Additional company events such as annual conventions may require attendance.

• Compensation:

• Base Annual Salary: $90,000

• Commission:

  • $1,000 if 12 new deals sold in a calendar month, $500 if 3 transfers closed in a calendar month

  • $2,000 if 14 new deals sold in a calendar month, $750 if 5 transfers closed in a calendar month

  • $3,000 if 17 new deals sold in a calendar month, $1,000 if 7 transfers closed in a calendar month

• Benefits:

  • 80% Employer-paid benefits for employee, which include medical, dental, and vision

  • 401K opportunities and eligible for Colonial Life opportunities

  • Eligible for Flexible Time Off after 60 days of employment

  • Corporate membership to HOTWORX and SOL SPA