At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.
Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.
Now, we are on an unstoppable mission for a Director of Engagement Strategy to join our team. In this role, you’ll craft tailored customer experiences that deliver the right message at the right time and in the right place—guiding audiences smoothly through their journeys toward adoption. You will provide leadership and strategic guidance for omnichannel orchestration for assigned accounts, connecting customer decision-making insights to channel plans, content plans, and engagement ecosystems that drive behavior change.
Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!
Role Essentials- Strategic Leadership: Own the strategic development of omnichannel engagement strategies that move HCP and patient audiences through their adoption journeys.
- Audience Insight Translation: Synthesize customer insights, behaviors, market understanding, and trends into actionable engagement opportunities that strengthen brand experience.
- Team Leadership: Inspire, motivate, and develop engagement strategy team members while demonstrating deep fluency in engagement tools, platforms, and best practices.
- Create, Evaluate, and Optimize Omnichannel Plans: Lead the development and ongoing optimization of customer journeys and tactics to improve the overall engagement experience.
- Strategic Stewardship: Develop omnichannel strategies aligned to client business goals and ensure each tactic contributes to a cohesive, connected, and personalized experience.
- Cross-Functional Collaboration: Bridge insights, creative, analytics, and media to build high-performing engagement ecosystems that bring campaigns to life.
- Client Leadership: Serve as a client thought leader, aligning integrated strategies to business objectives and confidently selling new strategic recommendations.
- Process Improvement: Act as an agency lead for process optimization and other strategic initiatives, as assigned.
- Team Management: Manage and support Engagement Supervisors and Engagement Strategists across day-to-day brand needs and strategic initiatives.
- Growth Identification: Partner with account teams to identify growth opportunities and prioritize project scope and business requirements.
- Business Development Support: Support new business opportunities and pitches, with strategic insights and guidance.
- Measurement Insights: Provide performance reporting and analytics recommendations, including Google Analytics, SEO/GEO, and UX/UI.
- Education & Enablement: Provide ongoing education to client and internal teams on omnichannel best practices, including channel expertise, trends, technologies, vendors, or partners.
- Lead by Example: Demonstrate curiosity, proactive problem-solving, and a solutions-oriented mindset.
- Coach and Develop Talent: Assign work to balance workloads and stretch team capabilities; mentor team members through feedback, training, and hands-on guidance.
- Performance Management: Participate in performance reviews and support individualized growth and development plans.
- Inclusive Culture: Foster a safe, inclusive environment that encourages innovation, diverse perspectives, and psychological safety.
- Education: Bachelor’s degree in a related field (business, marketing, communications, analytics preferred).
- Experience: 6+ years of digital, omnichannel, or engagement strategy experience; healthcare and agency experience strongly desired.
- Expertise: Omnichannel/digital marketing, customer relationship management (CRM), customer segmentation, content personalization, next best action mapping, social media, digital media, personal promotion, search (SEO/SEM/GEO), and strategic application of data and marketing analytics.
- Skills: Strong communication and presentation skills with proven client leadership and relationship management experience.
- Medical, Dental and Vision coverage
- 401k with Company match of 50% on the first 6%
- Adoption Assistance – Up to $2,500 of financial assistance
- Company Paid Life Insurance, Short-Term and Long-Term Disability
- Short-Term Disability providing 100% of salary coverage
- Paid Parental Leave for birth and non-birth parents (4 weeks)
- Summer Fridays
- Flexible Time Off (FTO)
- 11 Holidays and End of Year Office Closure
- Company provided Learning and Development opportunities
- Free lunch Wednesdays
- Wellness Program
Compensation Range: $145,000 - $165,000 The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.
At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.
This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.
We are an E-Verify employer
https://www.abelsontaylorgroup.com/pdfs/IER_RightToWorkPoster_Eng_Es.pdf
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Skills Required
- Bachelor's degree in business, marketing, communications, analytics or related field
- 6+ years of digital, omnichannel, or engagement strategy experience
- Experience leading and managing strategy teams (mentoring, performance management)
- Expertise in omnichannel/digital marketing and engagement strategy
- Experience with CRM, customer segmentation, and content personalization
- Proficiency with measurement and analytics tools (Google Analytics, SEO/GEO, UX/UI analytics)
- Experience with search marketing (SEO/SEM/GEO) and digital media/social media strategy
- Strong communication, presentation, and client leadership skills
- Healthcare and/or agency experience
- Experience supporting business development and pitch strategy
What We Do
With AbelsonTaylor, ROI is what you’ll get. A Return On Imagination—through our expertise, insights, creativity, and strategy. Every discipline within our agency dreams up imaginative ways to transform brands and drive measurable market results.
