Director, Energy Marketing NA

Posted Yesterday
Be an Early Applicant
New York, NY, USA
In-Office
160K-338K Annually
Expert/Leader
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Leads Nike’s North America Energy Marketing strategy, team, budget, cultural partnerships, product launches, and integrated campaigns connecting sport and culture. The role develops end-to-end marketing plans, builds relationships with creatives and retail partners, drives cross-functional commercial integration, and strengthens Nike’s cultural relevance across fashion, art, design, and streetwear communities.
Summary Generated by Built In
The annual base salary for this position ranges from $160,300.00 in our lowest geographic market to $338,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

North America Energy Marketing Director

Nike does more than outfit the world’s best athletes. It’s a place to explore potential, break boundaries & push the edges of what can be. The company looks for people who can grow, think, dream & create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders & visionaries. It’s about bringing skills and passion to a challenging, constantly evolving game.

 

WHO YOU WILL WORK WITH

In this role, you’ll serve on the Energy Marketing leadership team and report directly to the Senior Director of North America Energy Brand Marketing. You’ll partner with Key City and Global Energy Marketing teams and work cross-functionally with teams such as Sales, Merchandising, Sports-Led Brand Marketing teams, Sports Marketing, Digital, Paid Media, Retail Marketing, Entertainment & Celebrity to bring world-class plans to life.

 

WHO WE ARE LOOKING FOR?

We are looking for a creative, inclusive leader with a passion for youth and culture in North America. You bring bold ideas, a collaborative spirit, and a sharp instinct for identifying cultural opportunities that will inspire the next generation of athletes. You thrive in dynamic environments, seek diverse perspectives, and inspire teams to push boundaries while staying focus on brand impact. Success requires adaptive leadership, strategic thinking, and the ability to harness diverse perspectives to unlock new opportunities.

 

A successful candidate must clearly demonstrate and articulate their experience in the essential requirements listed below:

  • 8-10 years of experience in brand and/or brand functional management, with a strong focus on cross-functional marketing.
  • Bachelors Degree in Marketing or related field. Will accept any suitable combination of experience, education and training.
  • Experience as a people leader who can bring others along and establish a positive working environment.
  • Experience in managing relationships with external partners.
  • Proven success in cultural marketing, particularly within fashion, art, design and streetwear communities, as well as a demonstrable understanding of the visionary consumer, and the nuances of North America culture and Nike's position within it.
  • Exceptional communication, presentation and project management skills with wide range of stakeholders, brand and business.
  • Strong aesthetic sensibility and ability to maintain cohesive brand presence across multiple channels.
  • Highly collaborative, adaptable, and passionate about the role of sport in shaping culture.

 

 

WHAT YOU’LL WORK ON

Overall, you will lead in creating and executing strategic end-to-end marketing plans for collaboration product launches & cultural moments, energize key brand sport initiatives, bring new ideas that push Nike in white spaces, and cultivate relationships with influential creatives, visionaries.

 

Specifically, you will be responsible for:

  • Building, developing, engaging and empowering a high-performing, diverse and agile marketing team
  • Facilitating and executing the Energy Marketing strategy in North America.
  • Creating & executing visionary marketing concepts aimed at pushing the intersections of sports and culture through creativity.
  • Developing and executing marketing plans for Nike’s global collaborator portfolio in partnership with external creatives, retail partners and internal teams.
  • Building strategic partnerships across fashion, art, design and streetwear to elevate Nike’s cultural footprint.
  • Manage the North America Energy Marketing budget, including forecasting, allocation and ongoing tracking, to ensure resources are strategically invested against priority initiatives, delivered within plan and optimized for maximum brand and business impact.
  • Drive sales and business integration by partnering cross-functionally with Sales, Merchandising and Marketplace teams to shape product portfolio priorities, align marketing strategies with commercial objectives and deliver a cohesive marketplace approach that supports brand relevance and business growth.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Skills Required

  • 8–10 years of experience in brand or brand functional management, with strong cross-functional marketing experience.
  • Bachelor’s degree in Marketing or a related field, or a suitable combination of experience, education, and training.
  • Experience as a people leader who can establish a positive working environment.
  • Experience managing relationships with external partners.
  • Proven success in cultural marketing involving fashion, art, design, and streetwear communities.
  • Understanding of visionary consumers, North American culture, and Nike’s market position.
  • Exceptional communication, presentation, and project management skills with diverse stakeholders.
  • Strong aesthetic sensibility and ability to maintain a cohesive brand presence across multiple channels.
  • Highly collaborative, adaptable, and passionate about the role of sport in shaping culture.

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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