Director of Email Content Strategy

Posted Yesterday
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Los Angeles, CA, USA
Hybrid
127K-150K Annually
Entry level
Digital Media • News + Entertainment
The Role
Leads Future’s global email content strategy across technology, games, lifestyle, and other media brands. Identifies newsletter and email product opportunities, guides concepts through testing and launch, strengthens editorial structure and reader value, establishes commissioning principles, and uses performance metrics to optimize audience retention and commercial growth. Partners with editorial, product, design, technical, and commercial teams across multiple brand portfolios.
Summary Generated by Built In
Who We Are 

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Description

You'll join our Audience organization, driving growth across our high-profile portfolio of brands in Technology, Games, and Lifestyle. We connect millions of readers globally through expert content, newsletters, and digital platforms. Our team builds distinctive, audience-led email products that engage readers and unlock commercial value. In this Los Angeles role, you'll shape our global email strategy across our premier digital brands.

In this role, you'll serve as the creative leader for Future's global email portfolio. In this role, you'll develop distinctive email products and strengthen our priority newsletter brands. You'll partner with editorial, audience, product, design, and commercial teams to turn concepts into high-performing products. Your work directly drives audience retention and commercial growth across our diverse portfolio.

What You'll Do

You will report into the SVP, Technology, Games, Audience Development & Content Strategy

  • Identify white-space opportunities for new newsletters, email-first brands, and related audience products.
  • Lead products from concept through testing, launch, and early optimization to ensure distinct market positioning.
  • Strengthen priority newsletters by refining editorial structure, cadence, voice, and reader value proposition.
  • Establish commissioning principles and editorial rhythms to help teams maintain high performance.
  • Partner with technical and product leads to align technical capabilities with creative audience experiences.
  • Advise cross-functional brand teams across Games, Technology, Homes, Wealth, and Lifestyle verticals.
What You’ll Bring
  • Professional background leading editorial, email, or audience content strategy in a digital publishing environment.
  • Background developing editorial, newsletter, or digital audience products with direct reader relationships.
  • Creative judgment with a track record of turning audience insight into product concepts.
  • Experience taking email products from proposition through launch and ongoing iteration.
  • Skill in evaluating concepts thoughtfully to refine ideas and elevate promising editorial work.
  • Ability to leverage performance metrics to guide strategic decisions alongside editorial intuition.
  • Experience partnering with designers, developers, journalists, and commercial stakeholders.
What We Offer
  • Medical, dental, and vision coverage 
  • 401k plus a company match
  • Uncapped leave
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $127,000 - $150,000.

This is a hybrid role, working 2 days from the Los Angeles office.

Internal job family level Editorial 3

Diversity and Inclusion

At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Please let us know if you need any reasonable adjustments. 

#LI-Hybrid

Skills Required

  • Professional background leading editorial, email, or audience content strategy in a digital publishing environment
  • Experience developing editorial, newsletter, or digital audience products with direct reader relationships
  • Creative judgment and a track record of turning audience insight into product concepts
  • Experience taking email products from proposition through launch and ongoing iteration
  • Ability to evaluate concepts thoughtfully, refine ideas, and elevate editorial work
  • Ability to use performance metrics alongside editorial intuition to guide strategic decisions
  • Experience partnering with designers, developers, journalists, and commercial stakeholders
Am I A Good Fit?
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The Company
HQ: Bath
3,652 Employees
Year Founded: 1985

What We Do

We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands. Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US. Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications. We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities. We’re connectors, creators, experience makers

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