The Role
Lead the e-commerce strategy, enhance online presence, oversee marketing platforms, and collaborate for optimal customer experiences and growth.
Summary Generated by Built In
About nuuds:
At nuuds, we are creating the capsule wardrobe that women wear everyday. Not only are we dedicated to creating high-quality clothing, but we're committed to growing our amazing team while loving what we do.
Position Overview:
We are seeking a Director of E-Commerce to own nuuds.com growth by scaling qualified traffic and increasing conversion through full-funnel marketing. This leader will work closely with internal marketing and operational partners—and manage external agencies—to ensure we are creating converting content and generating profitable revenue based on strong unit economics. The Director of E-Commerce will partner with customer experience, marketing, planning, and operations to deliver a seamless customer experience and get nuuds into every woman’s hands in the US.
Responsibilities
- Develop and execute an e-commerce growth strategy that scales profitable traffic and improves conversion across the full funnel, with clear goals and continuous optimization.
- Oversee performance marketing and key e-commerce platforms (Shopify, Meta, Google, TikTok, TikTok Shop) and manage agency partners to drive efficient customer acquisition and revenue growth.
- Partner with internal stakeholders (marketing, customer experience, planning, operations) to ensure campaigns, content, inventory, and site experience align to drive conversion and customer satisfaction.
- Own reporting and analytics, regularly reviewing performance and unit economics to guide budget decisions, identify opportunities, and solve challenges.
- Lead website performance and conversion improvements, including site updates, integrations, merchandising, and testing to improve the shopping journey.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 5+ years of e-commerce leadership experience (fashion or retail preferred).
- Collaborative leader with a strong desire to win.
- Demonstrable success scaling e-commerce revenue profitably and leading teams, agencies, or channel owners.
- Deep knowledge of Shopify and performance marketing, with strong analytical and problem-solving skills.
- Experienced in customer acquisition and retention strategies across the full funnel.
Benefits:
At nuuds, we take care of our team. In addition to a competitive salary, you'll enjoy a comprehensive benefits package, including medical, dental, and vision insurance, paid time off, holidays, employee discounts, and plenty of opportunities for professional growth. Plus, you'll be part of a fun and collaborative team culture where your contributions are valued.
Apply now and join us at nuuds! We can't wait to meet you and welcome you to our team.
*All applications will be reviewed by the hiring team. Should your background meet the current needs and your experience meets the minimum qualifications for the position, a member of our hiring team will contact you to schedule an interview.
Top Skills
Analytics
Data Warehousing
Facebook Ads
Google Ads
Shopify
Tiktok Ads
Tiktok Shop
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The Company
What We Do
nuuds is your not-so-average, elevated basics clothing brand made for any and every body.
At nuuds, we believe in all body types. Our pieces are created to make you feel comfortable, natural, and confident, so you can be true to who you are.
For more information or to apply for a position, please reach out to us at [email protected]
