Director of Digital Strategy

Job Title: Director of Digital Strategy 

Company: Two Ocean Education Partners, a MARKETview Company 

Location: Richmond, VA (On-site) 

Job Type: Full-time 

About the Role 

The Director of Digital Strategy plays a critical leadership role in developing, executing, and optimizing digital marketing strategy for Two Ocean’s higher-education partners. This role blends strategic leadership with hands-on execution, translating enrollment objectives and MARKETview insights into high-performing, multi-channel digital campaigns. 

This role partners closely with multiple cross-functional teams including Strategy, Audience, Campaign, Operations, and Client Success to execute our digital campaigns across partners and channels.  

The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities.  

Key Responsibilities 

• Lead digital marketing strategy and paid media planning across Two Ocean client accounts, aligning recommendations to enrollment objectives and KPIs. 

• Translate proprietary MARKETview insights, student behavior data, and enrollment trends into audience-first digital strategies. 

• Develop and oversee integrated digital campaign strategies across paid social, search, and display in coordination with broader channel strategies. 

• Collaborate on campaign execution, optimization, testing strategies, audience segmentation, and budget recommendations with the Digital Marketing & Audience Manager.  

• Create and codify test-and-learn frameworks, best practices, and operational processes to improve campaign performance and scalability. 

• Partner closely with Creative, Campaign Management, and Analytics teams to optimize messaging, creative, and audience targeting. 

• Manage and mentor the Digital Marketing & Audience Manager, providing coaching, prioritization, and performance oversight. 

• Monitor performance reporting and communicate clear, data-driven recommendations internally and externally. 

• Stay current on higher-education enrollment trends, platform changes, privacy policies, AI developments, and emerging digital opportunities. 

Qualifications 

Minimum Requirements: 

• 7–10+ years of digital marketing and performance media experience, preferably in agency or multi-client environments. 

• Deep expertise in Google Ads, Meta, YouTube, and paid digital ecosystems. 

• Strong analytical and performance optimization skills, including attribution and conversion tracking. 

• Experience leading digital strategy while remaining hands-on in execution and optimization. 

• Experience managing junior team members and cross-functional collaboration. 

• Strong project management, communication, and organizational skills. 

Preferred Skills: 

• Higher education, admissions, or enrollment marketing experience. 

• Experience in SaaS, marketing technology, or data-driven organizations. 

• Familiarity with Slate, Salesforce, or enrollment CRMs. 

• Google Ads, Meta Blueprint, or related certifications. 

Why Join Two Ocean Education Partners? 

At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates. 

Commitment to Equal Opportunity 

Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law. 

Work Authorization 

Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.