Director of Digital Strategy

Director of Digital Strategy

Niche  |  Dedicated Client Account  |  Hybrid — Henderson, NV area

Niche is an AI-powered lead conversion platform built for local home service businesses — HVAC, plumbing, roofing, electrical, and the trades that keep neighborhoods running. Our Voice and SMS AI answers every inbound lead in seconds, books jobs around the clock, and turns marketing spend into booked revenue.

This role is dedicated to one of Niche's clients — a digital marketing company managing advertising for casino/gaming, multifamily, and other verticals. Niche is stepping in as their dedicated digital partner. We're hiring a Director of Digital Strategy to own that relationship end-to-end — overseeing programmatic, social, SEO, GEO, search, and any other platforms we run for this client, and actively managing most of that work directly.

You'll own reporting through a dedicated reporting tool (not manual decks), stay on top of day-to-day communication with the client, and oversee ad placements across every channel. This is a hands-on performance seat — you live in the ad accounts and can defend every budget decision with data.

Niche is growing, and this role has room to expand beyond this account as our platform and client base scale.

•       Own end-to-end digital strategy and execution for this client account — programmatic, social, SEO, GEO, and search.

•       Set budgets and pace spend to hit CPL, CPA, and ROAS targets across the client's verticals (casino/gaming, multifamily, and others).

•       Build and refine campaign structure, keywords, audiences, ad creative, and landing-page funnels.

•       Partner with Niche's ad decision engine to shift budget across channels based on live performance.

•       Own reporting through a dedicated reporting tool, connecting spend to outcomes for the client's accounts.

•       Stay on top of day-to-day communication with the client.

•       Run disciplined testing across bids, creative, geo, and dayparting, and turn what works into repeatable playbooks.

•       Deliver clear, honest, numbers-first client reporting — no vanity metrics.

•       5+ years managing paid media budgets, ideally with experience in gaming/casino, hospitality, multifamily, or other high-consideration verticals.

•       Deep, hands-on command of Google Ads and programmatic platforms; strong across Meta and Microsoft Ads.

•       A track record of steering meaningful monthly budgets — think $100K+ — to CPL/CPA and ROAS goals.

•       Fluency in the numbers that matter: CPL, CPA, ROAS, conversion rate, lead quality, and lifetime value.

•       Working knowledge of call tracking and lead attribution (CallRail, Google, or equivalent).

•       Analytical rigor — you can build the reporting view and tell the story behind it.

•       Sharp, direct communication with clients and teammates alike.

•       Comfortable driving outcomes in a fast-moving startup.

•       You've marketed for casino/gaming, hospitality, or multifamily clients.

•       You've worked alongside — or helped build — AI and automation tooling for media buying.

•       Landing page and CRO chops (Unbounce, Webflow, or similar).

•       Google Ads and/or Meta Blueprint certified.

Hybrid — 1 to 3 days per week in the office, with Monday in-office attendance typically required.

•       Base salary: $80,000–$100,000, commensurate with experience.

•       Bonus potential tied to client account performance and terms.

•       Standard benefits: health, dental, and vision.

•       Employee stock incentive program

Dependent on the client's transition timeline — to be confirmed once their switch date is finalized.