Director, Digital Marketing, Paid Search
As the Director of Digital Marketing you will work with a team of SEM professionals managing the paid marketing efforts for multiple lines of business within the DDM ecosystem. You are passionate about paid search and attentive to industry trends, best practices, and new platform features. This position relies on your ability to work with large data sets and use the necessary tools to structure, clean, and map data allowing you to provide in depth analysis to internal stakeholders and inform future strategy. You will be working with monthly budgets exceeding seven figures and you will need to be comfortable recommending and implementing data backed action plans at this scale. We are looking for a highly motivated individual to join our team and hit the ground running. In this role you are expected to be a hands-on paid search specialist leading your direct reports by example.
Responsibilities
Measure the impact and effectiveness of various Paid Search strategies against predetermined team and company goals and use the data to inform future goals
Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy
Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
Utilize your advanced knowledge of Google Ads and Microsoft Advertising’s testing capabilities to design and implement at scale testing of conversion goals, targeting, keyword composition, and creative
Stay up-to-date with industry trends, tools, and best practices to keep our SEM strategies cutting-edge.
Minimum qualifications:
Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
5 years of experience in managing SEM campaigns.
3 years of management/team lead experience.
Experience with Google AdWords, Microsoft Advertising, Google Ads Editor, Microsoft Advertising Editor
Excellent written and verbal communication skills with meticulous attention to detail
Preferred qualifications:
Experience using SQL (and/or other languages like Python, R, or others) to extract, clean, transform, and analyze large data sets
Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed decisions
Experience with analytics platforms like Google Analytics, BigQuery, Snowflake, and others
Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation