Nike Digital Marketing exists to connect deeply with consumers and athletes, serving them at the pace of sport and culture in the digital spaces and platforms that matter most in their lives. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways.
We are seeking a visionary, highly curious, and operationally expert Digital Brand Marketing Director to lead our Basketball Digital Brand Marketing offense in GC. The ideal candidate will not only co-create a new era of Nike Basketball but also demonstrate the courage to pursue ambitious goals, a commitment to continuous learning, and the ability to build and leverage a global network for cross-cultural collaboration.
You must be a consumer-obsessed, hoops-driven marketer with deep strategic and operational expertise in basketball, from grassroots to the NBA. You will act as a brand innovator who elevates team performance, influences decision-makers, and delivers consistently exceptional quality in every execution.
Key attributes we value:- A clear visionary mindset with the confidence to set and achieve bold objectives.
- Intellectual curiosity and a proactive approach to learning in a fast-evolving digital and cultural landscape.
- Proven success in building and activating global networks to drive cross-border and cross-cultural collaboration.
- Mastery of basketball — both in strategic planning and day-to-day operations.
- Demonstrated ability to collaborate across functions and raise the performance bar for the entire team.
- Develop and execute the GC digital brand marketing strategy for basketball, ensuring each activation meets the highest standards of quality and resonates with GC consumers during key moments.
- Lead with strategic storytelling to align cross-functional and leadership stakeholders around big ideas.
- Manage resource planning and delivery execution to bring ideas to life with precision and excellence.
- Collaborate with and empower top-tier creative talent to produce world-class consumer experiences.
You will report directly to the Senior Director, Digital Marketing GC and lead a high-performing team that orchestrates the digital marketing offense for Basketball. This role works hand-in-hand with:
- Global Digital Marketing team
- GC Basketball marketing teams
- Nike Direct Digital Commerce (NDDC) team
...to ensure brand storytelling, demand generation, and community connection are all executed at the highest level.
What You Bring- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 10+ years in brand marketing with deep, demonstrated expertise in the basketball ecosystem (elite to everyday athletes).
- Genuine passion for basketball, culture, fashion, and growing the sport in underserved communities.
- Extensive knowledge of Nike Basketball products and athlete portfolio.
- Strong command of digital platforms (e-commerce, apps, etc.).
- Experience leading diverse, high-performance teams with a team-first mentality and influence at senior levels.
- Exceptional verbal and written communication skills, capable of inspiring internal and external audiences.
- Ability to balance creativity with discipline in a fast-moving, ambiguous environment.
- Visionary mindset with the courage to pursue bold goals.
- Curiosity-driven approach to continuous improvement.
- Global networking capability and experience in cross-cultural collaboration.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience
- 10+ years in brand marketing with expertise in basketball ecosystem
- Strong command of digital platforms
- Experience leading diverse high-performance teams
- Exceptional verbal and written communication skills
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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