At Rankings.io, we’re a specialized digital marketing agency helping personal injury law firms compete in some of the most competitive markets in the country. Our 175+ person fully remote team is focused on excellence, accountability, and measurable results.
We offer a culture where high performers thrive, supported by strong benefits including 100% employer-paid health insurance, unlimited PTO, monthly wellness days, and a 401(k) match.
The Director of Development is a hands-on player-coach leader responsible for delivering high-quality WordPress websites at scale while strengthening our development systems and processes.
This role combines technical leadership, hands-on development, team management, and operational ownership. You will guide the development team, collaborate with design and SEO teams, and ensure our websites meet the highest standards for performance, quality, and scalability.
ResponsibilitiesLeadership + Team Management- Lead, mentor, and develop a team of developers.
- Manage overseas development resources and maintain clear quality expectations.
- Conduct performance reviews and support professional growth.
- Identify hiring needs and help scale the development team.
- Collaborate with Design, UX, SEO, and Project teams to deliver projects on time and within scope.
- Contribute to complex builds, debugging, and technical problem solving.
- Lead high-quality custom WordPress development across desktop and mobile.
- Ensure strong front-end execution using HTML, CSS, and JavaScript.
- Troubleshoot performance, cross-browser, and code issues.
- Improve development workflows, branching strategies, and code review standards.
- Define and refine staging-to-production deployment processes.
- Improve documentation and internal development standards.
- Automate QA, deployments, and repetitive development tasks.
- Maintain and improve WordPress development best practices.
- Build scalable theme, plugin, and Gutenberg block systems.
- Ensure strong site performance, security, and maintainability.
- Oversee launch readiness including redirects, forms, scripts, and SEO requirements.
- Lead website launches and migrations while preserving SEO performance.
- Establish Core Web Vitals benchmarks and performance standards.
- Work closely with SEO teams to ensure proper technical implementation.
- Maintain clean site architecture and schema implementation.
- Implement WordPress security best practices and plugin standards.
- Ensure ADA/WCAG accessibility compliance across builds.
- Improve QA workflows and reduce post-launch bugs.
- Strengthen BugHerd and development ticket processes.
- Improve development efficiency and build timelines.
- Help define hosting and maintenance standards.
- Identify opportunities to scale development through reusable systems.
- Evaluate new tools, automation, and AI-assisted development solutions.
Requirements
- 8–12+ years development experience.
- 3–5+ years leadership experience managing developers.
- Expert-level WordPress development experience (custom builds, complex sites).
- Expert-level front-end development (HTML, CSS, JavaScript).
- Strong version control experience.
- Deep understanding of performance optimization and Core Web Vitals.
- Strong technical SEO implementation knowledge.
- Strong ADA/WCAG compliance implementation experience.
- Experience with website launches at scale.
- Experience improving QA systems and development workflows.
- Experience in agency or multi-client environments preferred.
- Strong communication and decision-making skills under deadline pressure.
Leadership Expectations
This role requires a leader who:
- Empowers and mentors developers.
- Collaborates effectively with designers and stakeholders.
- Remains flexible with clients when appropriate.
- Is firm and decisive in upholding and protecting timelines, quality standards, and development integrity.
- Balances hands-on contribution with strategic system-building.
Success Metrics (First 12 Months)
- Significant improvement in the quality of our website builds and launches.
- Efficiency in managing developers’ growth, workflow, and web project timelines.
- Increased QA consistency and reduced bug recycling.
- Reduction in post-launch bug volume.
- Improved Core Web Vitals consistency across builds.
- Improved hosting and maintenance margin clarity.
- Stronger documentation and systemization across the department.
- Improved team skill development and best practices.
Benefits
- Starting Salary of $120k
- Work remotely from home
- Unlimited PTO
- $100 Wellness Reimbursement Program
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Health Insurance (including fully employer-funded coverage)
- Quarterly training stipend for Professional Development
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
