Job Description
The Director, Demand Generation is a strategic and execution-focused marketing leader responsible for driving growth, brand affinity, and customer demand for BCBSNC products and services. This role leads the development and activation of integrated, omni-channel marketing strategies that align business goals, customer insights, and budget to measurable outcomes. The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands-on leadership.What You’ll Do
- Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
- Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
- Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
- Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
- Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
- Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
- Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results
What You Bring
- Bachelor’s degree (or advanced degree where required)
- 8+ years of experience in marketing, demand generation, or a related field
- In lieu of a degree, 10+ years of relevant professional experience
Bonus Points
- Prior experience within the healthcare or payer industry is strongly preferred
- Ability to influence go-to-market strategy and positioning through deep understanding of customer segments and behaviors
What You’ll Get
- The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
- Work-life balance, flexibility, and the autonomy to do great work
- Medical, dental, and vision coverage along with numerous health and wellness programs
- Parental leave and support plus adoption and surrogacy assistance
- Career development programs and tuition reimbursement for continued education
- 401k match including an annual company contribution
- Learn more
Where You’ll Work
Our Hybrid Flex approach is built on presence with a purpose – giving you flexibility to work remotely with intentional in-person connection – that supports a workplace that’s flexible, connected, and future focused.
In a Hybrid-Flex role, you’ll work in the office at least two days a week for collaboration and connection. In a Remote Flex role, you’ll work virtually, with a few in-office visits each year for meaningful moments that matter.
Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.
#LI-Hybrid
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
*Based on annual corporate goal achievement and individual performance.
Skills
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JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].
Skills Required
- Bachelor's degree (or advanced degree where required)
- 8+ years of experience in marketing, demand generation, or a related field
- In lieu of a degree, 10+ years of relevant professional experience
- Experience developing and executing integrated omni-channel campaigns (digital, direct response, CRM, email)
- Experience using data, research, and customer intelligence to inform targeting, messaging, and optimization
- Experience building and optimizing media strategies and managing budget allocation and performance measurement
- Experience leading, coaching, and developing high-performing marketing teams
- Prior experience within the healthcare or payer industry
- Ability to influence go-to-market strategy and positioning through deep understanding of customer segments
What We Do
It's an exciting time to work at Blue Cross and Blue Shield of North Carolina. Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians. Our company is a not-for-profit with headquarters in Durham and major operations in Winston-Salem and Fayetteville. In all we employ more than 4,500 North Carolinians and serve more than 3.7 million customers. Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association.
