Director, Demand Generation

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries.

We’re a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.

Profile Overview

We're hiring a Director of Demand Generation to lead and scale our pipeline engine. You’ll own the full-funnel demand generation strategy,  spanning paid, organic, lifecycle, and outbound-assist programs and drive alignment across marketing and sales. This is a strategic and executional role where you’ll define the roadmap, lead a team of demand gen managers, and partner closely with Sales to deliver qualified pipeline and hit revenue targets.

You’ll report to the CMO and directly manage a team of high-agency marketers across roles, with the potential to grow the function as the company scales.

What You’ll Do?

• Own the global demand generation strategy and execution plan across channels (paid media, SEO, lifecycle, content syndication, outbound-assist)

• Lead and manage a team of 3–4 demand gen managers running region-, segment-, or product-specific plays

• Drive collaboration with Sales leadership to define ICPs, pipeline coverage goals, SQL targets, and campaign priorities.

• Partner with Product Marketing on messaging, offers, and GTM programs that resonate with buyer personas across funnel stages

• Work closely with Marketing Ops to ensure strong infrastructure for tracking, attribution, and lead handoff

• Own and optimize the demand gen budget to maximize ROI and CAC efficiency

• Build scalable campaign frameworks and experimentation models that drive pipeline consistently

• Track performance against goals, report on key metrics, and continuously iterate based on what’s working

• Mentor and grow your team with a balance of autonomy and support

What We’re Looking For?

• 12+ years of experience in B2B SaaS marketing with deep expertise in demand generation.

• Strong leadership skills with experience managing and mentoring teams

• Proven track record of building and scaling pipeline engines that support high-growth sales teams

• Experience managing multi-channel demand gen programs across paid, organic, lifecycle, and outbound motions

• Strong analytical chops,  fluent in marketing metrics, CAC efficiency, attribution, and funnel optimization.

• Hands-on, high-agency operator who can set strategy but also step in and execute when needed.

• Excellent collaboration and communication skills, you’re comfortable working side-by-side with Sales, Growth, and Marketing Ops.

• Bonus: experience owning demand gen for mid-market or enterprise SaaS sales motions

Why join us?

At Rocketlane, we’re all about building a great product and a great place to work. Here’s why you’ll actually look forward to Mondays:

• Impact and ownership: You won’t just be another cog in the machine; here, you’re more like a turbocharged engine part. Bring your ideas, make them happen.

• Work with the best: We’re a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.

• Celebrate wins: Whether we’re hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.

• Learn and grow: We’re all about learning—and we’re not just talking about the latest SaaS trends. You’ll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).

• Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That’s why we offer flexibility around hours—so you can bring your best energy, whether you’re an early bird or a night owl. Pajamas optional (at least outside the office).