Director, Demand Generation (Copy)

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
Mid level
Artificial Intelligence • Machine Learning • Productivity • Software
The Role
Build and own the GTM tech stack and integrations, create demo environments seeded with realistic data, embed AI agents into sales workflows, stand up revenue data infrastructure (pipeline, forecasting, attribution), and automate customer service flows. Partner closely with Sales, Marketing, Customer Success, and Product Engineering to measure adoption and impact.
Summary Generated by Built In
TrashLab is the AI-native operating system for waste and recycling haulers across the US and Canada. We replace legacy point solutions with modern technology and AI agents that do real work in the truck, at the scale house, and on the phones. Our platform runs the full operational stack: CRM, billing, dispatch, routing, scale and recycling workflows, driver app and customer portal. Haulers use TrashLab to grow revenue and better serve their customers.

Since launching in 2023, TrashLab has scaled rapidly: live in 40+ states across hundreds of haulers and revolutionizing a $100B+ category with cutting edge technology. And our ambition goes beyond software — over time, we aim to become the financial and operational network that powers the industry. We recently completed our Series A from top-tier investors, and we're hiring a smart, ambitious team that will define what modern hauler technology will look like for the next decade. We move fast and care deeply about the operators we serve. Learn more at trashlab.com.

About the Role
We're hiring a GTM Engineer to be the force multiplier behind the entire revenue org — building the tooling, telemetry, AI agents, and demo environments that let a small, sharp team out-produce a competitor's much bigger one.
This role reports to the Head of Sales, with close partnership across Marketing and Customer Success.

You will:
  • Build the GTM tech stack — HubSpot workflows, Apollo/Clay enrichment, outbound sequences, Fireflies/Gong telemetry, custom Slack alerting — and own the integrations between them.
  • Design and ship custom demo environments, seeded with realistic hauler data, that AEs can spin up per prospect in minutes.
  • Build AI agents into the sales workflow: pre-call account briefs, post-call summaries, proposal drafting, follow-up composition, and automated CRM hygiene — and measure adoption and impact.
  • Stand up the data infrastructure for revenue: pipeline visibility, forecast accuracy tooling, attribution, and conversion analytics.
  • Build customer service automation as needed: AI ticket triage, onboarding flows, and customer health and sentiment scoring.
  • Partner with product engineering when a GTM problem actually needs a product change.

You are a great fit if:
  • You have 4+ years in a hybrid engineering + GTM role — Sales Engineer, RevOps Engineer, Solutions Engineer, GTM Engineer, or a developer who chose revenue.
  • You write code (TypeScript / Python / SQL) and build with no-code where it's faster (n8n, Make, Zapier, custom GPTs) — with strong opinions about when each is right.
  • You have deep HubSpot or Salesforce admin/dev skills — you've designed CRM data models, not just clicked through them.
  • You've shipped AI agents in production — sales briefs, summarization, classification, retrieval over CRM and docs.
  • You think like an SE and ship like an engineer — you can sit in on a demo, identify the friction, and build the tool that removes it the next week.

Compensation
Salary is competitive with equity. Benefits include unlimited PTO, health, vision, and dental insurance, and 401k.

Skills Required

  • 4+ years in a hybrid engineering + GTM role (Sales Engineer, RevOps Engineer, Solutions Engineer, GTM Engineer, or developer focused on revenue)
  • Proficiency writing code in TypeScript, Python, and SQL
  • Experience building with no-code/integration tools and automation (n8n, Make, Zapier) and creating custom GPTs
  • Deep HubSpot or Salesforce admin/developer skills and experience designing CRM data models
  • Proven experience shipping AI agents in production (pre-call briefs, summarization, retrieval over CRM/docs, classification)
  • Ability to design and ship demo environments seeded with realistic customer data for sales use

TrashLab Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TrashLab and has not been reviewed or approved by TrashLab.

  • Leave & Time Off Breadth Time off is structured as “unlimited vacation” with a stated 15‑day minimum, creating a clear baseline above typical unlimited‑PTO norms. This explicit floor signals intent for people to actually take adequate time away.
  • Healthcare Strength Core medical, dental, and vision coverage are explicitly listed for a small, early‑stage company. Publishing these table‑stakes benefits indicates a solid baseline of health support.
  • Flexible Benefits The work model includes onsite or remote options with hiring across the U.S., Canada, and parts of LATAM. This geographic and location flexibility expands access for candidates outside the Bay Area.

TrashLab Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
19 Employees
Year Founded: 2022

What We Do

TrashLab develops a dumpster management platform designed to improve the bottom line of waste haulers and sustainability through modern software solutions. Their cloud-based platform integrates dispatch, billing, driver tracking, orders, calls/texts, and payments, using AI to automate tasks and streamline operations.

Similar Jobs

TrashLab Logo TrashLab

Director, Demand Generation (Copy)

Artificial Intelligence • Machine Learning • Productivity • Software
In-Office or Remote
2 Locations
19 Employees

TrashLab Logo TrashLab

Director, Demand Generation (Copy)

Artificial Intelligence • Machine Learning • Productivity • Software
In-Office or Remote
2 Locations
19 Employees

Hilliard Advisors Inc Logo Hilliard Advisors Inc

Investment Banking Associate

Angel or VC Firm • Professional Services • Consulting • Financial Services
In-Office or Remote
Remote, OR, USA
10 Employees
In-Office or Remote
Deerfield, IL, USA
10000 Employees
105K-165K Annually

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account