Director, Demand & Channel Marketing

K&N Engineering is seeking a Director, Demand & Channel Marketing, to lead demand generation and channel marketing across its vehicles business unit. This role will be responsible for translating K&N's brand strength, product innovation, and commercial priorities into measurable consumer demand, conversion, and profitable growth.

Reporting to the Vice President & General Manager of Vehicles, this leader will partner closely with Brand Marketing, Sales, Sales Operations, Product, E-Commerce, and key retail channel partners to deliver an integrated go-to-market approach across K&N's direct and retail channels.

The Director, Demand & Channel Marketing, will lead Performance and Lifecycle Marketing, Digital Commerce, Retail Content and Merchandising, and Retail Marketing Partnerships.  We are looking for a commercially minded marketing leader who combines strong consumer instincts with data-driven decision-making and a bias toward execution & profitable growth.

Key Responsibilities:

Performance & Demand Marketing

• Lead performance marketing across paid digital channels to drive consumer demand, acquisition, conversion, and revenue.
• Optimize marketing investment and effectiveness through performance data, KPIs, and partnership with Brand Marketing.

Lifecycle Marketing

• Lead CRM, email, SMS, and customer re-engagement strategies across the consumer lifecycle.
• Leverage segmentation, first-party data, and consumer insights to increase engagement, repeat purchase, and customer lifetime value.

Website Sales & Digital Commerce

• Drive profitable growth through K&N's digital assets, optimizing the consumer journey from discovery through conversion across digital platforms
• Partner cross-functionally and leverage analytics and testing to improve merchandising, promotions, conversion, and overall digital commerce performance.

Retail Content, Digital Shelf & Merchandising

• Lead K&N's retail content, digital shelf, planogramming, and retail merchandising strategy and execution across key retail and e-commerce channels.
• Partner across Sales, Product, and Brand Marketing to strengthen product presentation, discoverability, new product execution, consumer education, and conversion.

Retail Partnership & Marketing Engagement

• Partner with Sales and strategic retail customers to develop marketing programs that drive consumer demand, engagement, and sell-through.
• Lead retail marketing and investment planning with sales across media, digital activation, promotions, merchandising, and content, with clear performance measurement and accountability for results.

Commercial & Go-to-Market Leadership

• Translate Vehicles business priorities into integrated demand-generation, channel activation, and go-to-market plans in partnership with Brand Marketing, Sales Operations, Sales, and Product.
• Align marketing investment and execution to key products, customers, channels, and growth opportunities with clear measurement and accountability for business results.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, E-Commerce, or related field with 10+ years of progressive marketing and leadership experience.
• Strong experience across performance marketing, digital commerce, lifecycle/CRM, retail, or omnichannel marketing with a demonstrated understanding of consumer acquisition, conversion, and retention.
• Strong analytical and commercial capabilities, including managing marketing investments against measurable business outcomes.
• Automotive aftermarket, enthusiast, consumer products, durable goods, or similar channel-driven industry experience preferred.
• Proven ability to lead teams and partner effectively across sales, marketing, e-commerce, and major retail customers; experience developing joint marketing or retail activation programs preferred.

What We’re Looking For

• A commercially minded marketing leader who connects brand, consumer, channel, and conversion to drive measurable growth.
• Strategic thinker with a strong bias toward execution and results.
• Data-driven leader who uses consumer insights and KPIs to guide decisions and investment.
• Collaborative partner who builds alignment across functions and key retail customers.
• Proven people leader who creates accountability and thrives in a fast-moving, highly cross functional, performance-driven environment.

Location Information

• Open to remote work from one of these states: CA, DE, FL, GA, IL, IN, KS, MI, MN, NC, NJ, NV, NY, OH, OK, OR, TX, UT, VA, or WI
• Option for this person to sit onsite or work hybrid from either Corona, CA or Grand Prairie, TX

About K&N

For more than five decades, K&N has built one of the most recognized performance brands in the automotive aftermarket. Our products serve consumers who care deeply about their vehicles, performance, protection, and driving experience.

The Director, Demand & Channel Marketing, will play an important role in K&N's continued growth, connecting our brand and product innovation to consumers, strengthening our retail partnerships, and converting demand into sustainable commercial performance.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.