Who are we?
Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!
As the Director of DCOM you will manage a high-performing team, lead channel strategy, and ensure seamless execution across Omni Channel Universe. Playing a key role in molding the company's long-term strategic plans and will allocate resources geared towards our ambition of 30% digital penetration by 2030. You will build a team to foster/advance Shopper Marketing, Digital Content, E-tailing (across Pureplay, ODD and TikTok Shop), and ensure advancement toward Perfect Digital Store across Omni Universe
What you'll do
- Champion Omni Sales transformation and integration.
- Break cross-functional silos to make DCOM a shared responsibility for all.
- Drive thought leadership to pilot new opportunities.
- Build a 3 year vision to execute for the short and medium term.
- Lead beyond DCOM; proactively manage price/pack implications across the enterprise/ market.
- Cultivate and nurture top-tier, value-add relationships internally, with customers and key agency partners; foster strong and mutually beneficial connections that contribute to the company's success.
- Ensure the implementation of robust measurement tools across DCOM universe in pursuit of building “Perfect Digital Store” implementation/execution.
- Cultivate a data-driven culture that emphasizes the importance of leveraging insights for effective decision-making.
What you'll bring to Trü Frü
You are…
- An inspiring leader who fosters collaboration, camaraderie, and shared success across teams.
- A people-focused manager who leads diverse, multi-functional teams with a strong emphasis on capability building, talent development, and engagement.
- A sound decision-maker who leverages data and diverse perspectives to exercise strong judgment and accountability.
- A strategic thinker who translates insights into actionable plans, challenging teams to adapt, pivot, and innovate.
You have...
- Bachelor’s degree in business administration or a related field.
- 5+ years of experience in the Sales or Marketing function, including direct management of a team (3+ years), proven DCOM management (3+ years).
- Excellent communication, negotiation, collaboration, analytical, and influencing skills.
- Ability to know when to empower others and when to take a hands-on approach.
- History of leading sustained growth within previous roles.
- Experience managing a customer P&L and possess financial acumen.
- Demonstrated proficiency in developing strategy and an agent of change.
Pluses:
- Master’s degree in business administration.
Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What trü frü offers –
- Competitive salary, including a target bonus and an impressive benefits package!
- Flexible Paid Time Off
- Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
- Long-term disability and short-term disability insurance
- Employee Assistance Program (EAP)
- 401K retirement saving opportunity.
- Casual office dress code
- A dynamic, ambitious, indulgently fun work environment!
EEO
At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
Top Skills
What We Do
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.
