Director, Data Strategy & Analytics

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

KEY RESPONSIBILITIES

• You will have a natural curiosity and leverage that curiosity to identify key trends in marketing and business performance data to advise clients on media and web strategies. 
• You will oversee a large portfolio of brands that will require hands-on client management, and exceptional communication and prioritizations skills. You will build and maintain day-to-day relationships with key clients' senior stakeholders and act as a point of escalation.
• You will work with internal and client teams to identify business needs and analytics opportunities, and lead a team that is responsible for executing on those opportunities by developing dashboards and sharing insights to optimize media performance.
• You will have a natural curiosity, driving your team to go beyond reporting to produce compelling and informative data storytelling, and innovating & automating solutions where necessary.
• You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance, while providing guidance and assisting the team to overcome challenges and support them in driving the projects to completion.
• Enhance reporting and knowledge-sharing mechanisms to ensure valuable insights are leveraged across programs, fostering growth and efficiency.
• Establish work plans and coordinate staffing for each project phase and arrange for recruitment or assignment of project personnel. 
• Support your AVP in skillfully negotiating timelines, scope, and budget with clients across your account portfolio and identify expansion opportunities that will benefit both your client and your team

DESIRED SKILLS AND EXPERIENCE

• Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients
• Experience managing an internal team of 10+ across multiple locations
• Proficiency in BI and data visualization tools (e.g. Datorama, Looker Tableau, or similar)
• Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling) and designing and measuring media tests 
• Comfort with underlying data infrastructure (e.g. site tagging, data warehousing) and aggregating data from multiple sources, and understanding how that impacts downstream reporting/insights
• Demonstrate understanding of digital tagging, tracking and website analytics including best practices and platforms (e.g. Google Analytics/GA4, Google Tag Manager or similar)
• 6-7 years of experience of working with data for major digital media platforms (e.g. GMP, Meta, Google Ads, etc.) across a variety of digital channels (Search, Display, Social, Video and Email)

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

TOTAL COMPENSATION:

• Base Salary: $140,000 - $173,000
• Target Annualized Discretionary Bonus: 10% ($14,000 - $17,300)
• Target Total Cash: $154,000- $190,300

BENEFITS:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $105/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $200/yr Home Office Equipment Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Education Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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