As the Director of Analytics and SEO, you will be responsible for developing and implementing SEO strategies, overseeing website analytics, and providing insights that drive business growth. You will work cross-functionally with content teams, strategists, developers, and marketing stakeholders to enhance organic performance, improve search rankings, and optimize website experience through actionable data insights. This role will report to our Head of Data and Analytics.
WHAT YOU’LL DO
SEO Strategy & Execution
- Develop and implement comprehensive SEO strategies to improve organic visibility and search rankings.
- Conduct keyword research, competitive analysis, and on-page/off-page optimization to enhance performance.
- Oversee technical SEO initiatives, including site audits, page speed optimization, and structured data implementation.
- Work with content teams to develop SEO-driven content strategies and best practices.
- Manage link-building initiatives and establish high-quality backlink opportunities.
Web Analytics & Data Insights
- Oversee website performance tracking, ensuring accurate reporting via Google Analytics (GA4), Google Tag Manager, and other analytics tools.
- Develop and implement SEO dashboards, reports, and KPIs to measure campaign effectiveness and business impact.
- Provide actionable recommendations based on website performance metrics, user behavior, and A/B testing results.
- Identify and resolve data discrepancies across platforms, ensuring clean data collection and integrity.
- Conduct conversion rate optimization (CRO) strategies to improve engagement and lead generation.
Leadership & Cross-functional Collaboration
- Lead a team of SEO and analytics specialists, providing guidance and mentorship.
- Collaborate with marketing, development, UX, and content teams to align SEO best practices with business objectives.
- Partner with developers to ensure technical SEO implementations align with website architecture.
- Present insights and recommendations to executive stakeholders to drive digital growth.
WHAT YOU'LL NEED
- Experience in SEO, web analytics, and digital marketing.
- Expertise in SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
- Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio (formerly Google Data Studio).
- Hands-on experience with CRO, A/B testing, and data visualization tools.
- Deep understanding of technical SEO, schema markup, and website architecture best practices.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Experience in managing large-scale websites, e-commerce platforms, or enterprise-level SEO projects.
- Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
- Excellent communication skills, with experience presenting insights to senior leadership.
- Experience in AI-driven SEO strategies and automation tools.
- Understanding of SQL and Python for advanced analytics.
- Prior experience in leading a team or managing SEO agencies.
- Knowledge of paid search strategies and their synergy with organic efforts.
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Mediacurrent, Rhythm, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $160,000 - $170,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
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What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.
We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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