Director, Customer Marketing

HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms. 

Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends - as well as our day-to-day culture - to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).

 Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN. You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a market-changing merger, as well as recently acquired clean.io to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission.

We are seeking a strategic and dynamic Director of Customer Marketing to lead our customer engagement and advocacy efforts. Reporting to the VP of Corporate Marketing, this role will play a critical part in working cross-functionally with Customer Success and Sales to enhance the customer lifecycle, ensuring both retention and expansion are prioritized through meaningful, value-driven programs. The Director will also create and manage a robust Customer Loyalty and Advocacy program to amplify customer voices and foster strong relationships across our growing community.

Key Responsibilities:

• Customer Lifecycle Engagement: Collaborate closely with the Customer Success team to identify key moments in the customer journey—from purchase to deployment, to advocacy and renewal—and develop marketing initiatives that contribute to an exceptional customer experience at each stage.
• Retention and Expansion Programs: Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities.
• Customer Loyalty and Advocacy Program: Build, own, and scale HUMAN’s Customer Loyalty/Reference program. Manage deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers. Own and manage ongoing HUMAN presence on 3rd party sites like G2 and Gartner Peer Insights.
• Customer Advisory Board Management: Lead the strategy and execution of regular Customer Advisory Boards (CABs) both in person and virtual , working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and HUMAN.
• Cross-functional Collaboration: Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience.
• Customer Communications: Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the HUMAN mission. This includes newsletters, product updates, event invitations, and educational content.

Qualifications:

• 10+ years of marketing experience, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity or media environment.
• Proven ability to create and execute successful customer marketing programs that drive retention and expansion.
• Strong collaboration skills with experience working closely with Customer Success and Sales teams.
• Exceptional written and verbal communication skills, with the ability to create compelling content that resonates with customers.
• Experience managing Customer Advisory Boards or similar executive-level customer engagements.
• Strategic, analytical mindset with the ability to track and measure the success of customer programs.

The base pay range for this position is $140,000 - $160,000 which can include additional on-target bonus and/or incentives. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!

With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another - even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.

We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for wellbeing and learning & development, and a one time home office setup stipend. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based HUMANs), HUMAN days, and so much more.

We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.

If you are an individual with a disability or special need that requires accommodation, please contact us directly.