Director of Customer Marketing

Posted 4 Days Ago
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San Francisco, CA, USA
In-Office
180K-200K Annually
Senior level
Professional Services • Consulting
The Role
Build and lead a customer advocacy and community function connecting customer success to revenue growth. Launch advisory board, reference, speaker, case study, testimonial, and customer content programs. Integrate customer proof into marketing, sales, website, account-based campaigns, and executive communications while measuring pipeline impact, engagement, references, and published stories.
Summary Generated by Built In

About the company

Our client is a fast-growing healthcare technology company.

The role

Raydar is recruiting for this role on behalf of our client. Establish a customer advocacy and community function from scratch, designing the programs, processes and measurement that connect customer success to revenue growth. Partner closely with senior customer stakeholders to develop reference, peer-network and content initiatives, and work with marketing and sales teams to put customer proof into their efforts.

What you'll do

- Launch a customer advisory board, including recruiting members, defining its charter and planning the first sessions.

- Set up a customer reference program and a steady schedule for producing case studies, testimonials and video content.

- Develop a customer speaker program, preparing and placing customers at events, webinars and press opportunities.

- Incorporate customer proof points into the website, sales materials, account-based campaigns and executive communications.

- Create a reporting framework that tracks the impact of advocacy on pipeline, references delivered, stories published and community engagement.


Requirements

What we're looking for

- 7 to 10 years of experience in customer marketing, advocacy or community roles.

- A track record of building customer advocacy or reference programs from zero to one, with named programs you can explain in detail.

- Experience building or revamping a customer advisory board, and the ability to describe your recruitment approach.

- Background in fast-scaling B2B technology businesses or other respected organizations, ideally in vertical software or regulated sectors.

- Experience in healthcare, health technology or another regulated sector, engaging senior-level buyers.

- Ability to work from the office on a hybrid schedule in one of the two listed cities.


Benefits

Compensation and benefits

- Base salary: USD 180,000 to 200,000 per year

- Equity

- Health, dental and vision coverage

- Retirement plan

- Flexible time off

- Professional development support

- Commuter benefits

Location and work model

- San Francisco, CA or New York, NY, United States

- Hybrid

- Full-time

Skills Required

  • 7 to 10 years of experience in customer marketing, advocacy, or community roles
  • Track record of building customer advocacy or reference programs from zero to one
  • Experience building or revamping a customer advisory board
  • Experience in fast-scaling B2B technology businesses or respected organizations
  • Experience in healthcare, health technology, or another regulated sector
  • Experience engaging senior-level buyers
  • Ability to work from the office on a hybrid schedule in San Francisco or New York
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The Company
28 Employees
Year Founded: 2021

What We Do

Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.

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