What if some of Coveo’s strongest growth opportunities are already within our customer base? Our customers are proving the value of AI-powered search and discovery at enterprise scale, and this role will define how we turn that value into deeper engagement, adoption, expansion, and advocacy.
This is a customer marketing function you’ll help shape, not one you’ll simply inherit. Working closely with our Chief Customer Officer and leaders across Account Management, Customer Success, Professional Services, Field Technical Engagement, and Marketing, you’ll set the strategy connecting the entire customer journey.
As our Director, Customer Marketing, you will:
- Own Coveo’s customer marketing strategy across the lifecycle, defining segmentation, communication frameworks, engagement programs, expansion plays, and the touchpoints that strengthen customer relationships from adoption through renewal and growth.
- Build our expansion and adoption marketing strategy, identifying the customer moments and signals that should trigger outreach and creating programs that increase product awareness, maturity, education, and use case expansion.
- Reimagine customer engagement beyond events through executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other experiences that create meaningful connections with our customers.
- Build a stronger advocacy and voice of the customer program, turning interviews, references, reviews, customer stories, and feedback into insights that influence our product, messaging, and go-to-market priorities.
- Own the customer communications and content strategy, including adoption guides, maturity programs, executive briefing materials, product release communications, and customer newsletters.
- Orchestrate customer marketing across Coveo, bringing Product Marketing, Campaigns, Field Marketing, and customer-facing teams into one cohesive plan while leading the team responsible for bringing that strategy to life.
Here is what will qualify you for the role:
- Experience leading business-to-business customer, lifecycle, or retention marketing within an enterprise software or software-as-a-service organization, with meaningful ownership of adoption, renewal, expansion, and advocacy.
- A track record of building customer programs from the ground up, including voice of the customer initiatives that turn interviews and feedback into actionable insights.
- Strong experience developing adoption and customer health programs alongside renewal and expansion strategies.
- The ability to influence across functions and seniority levels, translating customer insights into clear priorities and mobilizing Marketing and customer-facing teams around them.
What will make you stand out:
- You’ve built a customer marketing function or strategy from an early stage and know how to create structure where little exists.
- You’ve transformed fragmented customer signals, such as satisfaction, advocacy, product adoption, and renewal indicators, into insights leaders can act on.
- You know how to coach account teams and executives to make the most of meaningful customer moments and executive-level engagement.
- You’re comfortable testing, learning, and iterating quickly rather than waiting for a perfect program before putting it into market.
Do you think you can bring this role to life? Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.
Skills Required
- Experience leading B2B customer, lifecycle, or retention marketing within an enterprise software or SaaS organization
- Meaningful ownership of customer adoption, renewal, expansion, and advocacy programs
- Track record of building customer programs from the ground up
- Experience developing voice-of-the-customer initiatives that turn interviews and feedback into actionable insights
- Strong experience developing adoption and customer health programs alongside renewal and expansion strategies
- Ability to influence across functions and seniority levels
- Ability to translate customer insights into clear priorities and mobilize Marketing and customer-facing teams
- Experience building a customer marketing function or strategy from an early stage
- Experience transforming fragmented customer signals into actionable leadership insights
- Ability to coach account teams and executives on customer engagement
- Comfort testing, learning, and iterating quickly
Coveo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coveo and has not been reviewed or approved by Coveo.
-
Healthcare Strength — Healthcare is considered comprehensive and good value, spanning medical, dental, vision, disability, mental‑health support, telemedicine, and an EAP. This breadth and perceived affordability stand out across locations.
-
Leave & Time Off Breadth — Paid holidays, PTO/sick leave, volunteer time off, and work‑from‑home flexibility are commonly available. Flexible working hours and solid vacation policies in Canada further support work‑life balance.
-
Parental & Family Support — Parental‑leave top‑ups, options to extend leave, and on‑site daycare in Quebec City indicate robust family support. These provisions complement caregiver‑friendly flexibility in day‑to‑day scheduling.
Coveo Insights
What We Do
Coveo powers the digital experiences of the world’s most innovative brands serving millions of people and billions of interactions across every digital experience. After a decade of enriching our market-leading platform with forward-thinking global enterprises, we know what it takes to gain a trusted AI-experience advantage. We strongly believe that the future is business-to-person, that experience is today’s competitive front line, a make or break for every business. For enterprises to achieve this AI-experience advantage at scale, it is imperative to have an Enterprise Spinal and composable ability to deliver AI semantic search and generative experiences at each customer and employee interaction.
