Bumble's ability to win with the next generation of daters depends on our ability to be culturally relevant, not just participating in culture, but anticipating it, and translating those insights into meaningful business decisions.
We are seeking a Director of Culture Marketing to help Bumble become one of the most culturally connected brands for Gen Z. This person will serve as our internal authority on emerging culture, trends, behaviors, creators, communities, and conversations that matter to Gen Z. They will help ensure that our brand, product, partnerships, content, and experiences feel current, relevant, and ahead of where culture is going.
The role’s primary responsibility is not simply identifying trends, but transforming cultural insights into actionable strategies and marketing plans and execution that influence brand, marketing, partnerships, product innovation and audience growth.
This is a highly strategic and highly influential role that will partner closely with Marketing, Product, Communications, Partnerships, Brand, and Executive Leadership to ensure Bumble remains relevant, differentiated and ahead of cultural change.
Role Overview
The Director of Culture Marketing will be responsible for identifying, interpreting, and activating cultural insights that drive brand relevance and business impact.
Part strategist, part trend forecaster, and part operator, this person will translate what is happening in culture into actionable recommendations, marketing programs, content, and product opportunities.
They will serve as an advisor to leadership, a hands-on leader responsible for developing initiatives that strengthen Bumble's connection to Gen Z, and the owner of frameworks to ensure Gen Z cultural intelligence is embedded across the organization.
Key Responsibilities
Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize.
Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z.
Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
Partner closely with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing teams to ensure campaigns, content, partnerships, and owned social channels consistently reflect emerging cultural trends and Gen Z behaviors.
Act as the organization's cultural advisor, regularly sharing insights, trend reports, and recommendations with leadership and helping teams identify opportunities to better connect with younger audiences.
Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.
Ideal Background
Working at top culturally relevant brands (e.g., Rhodes)
Social media and creator ecosystems
Creative agencies
Entertainment, media, music, fashion, or lifestyle brands
We are less concerned with a traditional career path and more interested in finding someone who has demonstrated an exceptional ability to understand, predict, and influence culture. Potential backgrounds may include:
What Great Looks Like
Has a deep and intuitive understanding of Gen Z culture.
Is able to combine deep cultural intuition with strategic business thinking.
Is naturally curious and deeply immersed in digital culture.
Has strong instincts for what feels relevant, authentic, and influential.
Is equally comfortable advising executives and collaborating with creative teams.
Can translate observations into actionable business recommendations.
Has a strong point of view and is willing to challenge conventional thinking.
Possesses an extensive network across creators, cultural influencers, emerging communities, and trendsetters.
Understands how culture influences consumer behavior, brand perception, and product adoption.
The ideal candidate:
Success in This Role
Established Bumble as a culturally relevant brand by identifying and activating talent, creators, partnerships, and cultural moments that kept Bumble at the center of conversations with Gen Z.
Built a high-performing creator ecosystem of culturally relevant macro and micro creators consistently creating authentic content that strengthened Bumble's awareness, relevance, and engagement.
Delivered high-impact celebrity, talent, and brand partnerships that helped Bumble cut through culture and connect with Gen Z in meaningful ways.
Embedded cultural insights across the organization, becoming the go-to advisor for Marketing, Product, Partnerships, PR, Social, and Leadership on emerging trends, creators, and cultural opportunities.
Helped shape campaigns, product experiences, and partnerships so they consistently reflected Gen Z behaviors, interests, and culture.
Built a sustainable culture intelligence network that continuously surfaced emerging trends, creators, and opportunities, enabling Bumble to stay ahead of culture rather than react to it
Within 12 months, this person will have:
Benefits & Perks
Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
Unlimited PTO + 1 company-wide week off + Focus Fridays every week
Fully paid life and long-term disability insurance
401k with 4% company match if you contribute 6%, 90-day eligibility
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Maternity and Fertility benefit + 26 week paid parental leave
Premium App Access
Skills Required
- Demonstrated ability to understand, predict, and influence culture
- Deep, intuitive understanding of Gen Z culture and digital/creator ecosystems
- Experience developing and leading cultural marketing strategy and activating insights into campaigns
- Experience leading celebrity, talent, influencer, and creator strategy, including negotiating and managing talent partnerships
- Proven track record building and scaling creator ecosystems (macro and micro creators)
- Strong cross-functional partnership experience with Social, Brand, PR, Creative, Product, and Marketing teams
- Ability to advise executives and translate cultural observations into actionable business recommendations
- Experience at culturally relevant brands, creative agencies, entertainment, media, music, fashion, or lifestyle brands
- Extensive network across creators, cultural influencers, and trendsetters
- Curiosity and practical familiarity with AI tools and how AI can amplify marketing impact
What We Do
Bumble Inc. is the parent company of Bumble, Badoo, and Fruitz. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Download Bumble : http://bit.ly/bumblesignup
