Responsibilities:
- Lead and manage end-to-end lifecycle marketing – ensuring strong customer engagement, education, awareness, retention, and loyalty- in turn driving higher LTV
- Develop and optimize CRM strategies across multiple channels like email, SMS, onsite capture (sign‑up units), and customer groups on social, etc.
- Collaborate with Marketing, Merchandising, Analytics, and Product to align on CRM strategies and clearly communicate impact on engagement and revenue
- Lead seasonal CRM marketing calendars, balancing promotions and content, and recommend cadence and offer strategies to cross-functional teams
- Own A/B and multivariate testing: define the test‑and‑learn roadmap for segmentation, offers, and creative, and continually optimize programs
- Track performance, surface insights, and present clear recommendations to leadership to inform broader business strategy
- Develop and execute initiatives to grow email and SMS lists, collaborating with Partnerships and Performance Marketing on lead‑gen opportunities
- Evaluate and manage CRM/ESP vendors and platforms (including negotiating contract terms and managing compliance); identify opportunities to improve tools, workflows, and results
- Stay on top of industry trends, emerging technologies, and customer engagement best practices to shape long‑term lifecycle strategy
- Inspire, develop, manage, and mentor a direct report
Qualifications:
- 7+ years of experience in CRM/Retention/Loyalty, including at least 2 years in ecommerce – floral experience is a plus but not required
- Bachelor’s degree in a related field
- Able to lead and coach a direct report, while championing and inspiring collaboration and innovation with cross functional partners
- Out of the box thinker that can bring fresh thinking to short-term and long-term strategic roadmap
- Entrepreneurial mindset: able to set strategy but also roll up their sleeves to execute on projects or tasks
- Effective communicator, analytical thinker, and problem‑solver who is comfortable working cross‑functionally in a fast‑paced, high‑growth environment
- Deep knowledge of ESPs/CRM platforms (e.g., Klaviyo) and modifying email templates
- Strong Excel and PowerPoint skills; a plus if you have Tableau and SQL experience
- Proven ability to build and improve processes and to pivot with competing priorities
- Customer‑centric and data‑driven, using performance and customer insights to inform testing, product, and merchandising decisions
Compensation & Perks:
- Competitive Base Salary Range of $160,000.00 - $180,000.00 USD + Equity Package
- Health, Dental & Vision with 100% employee coverage
- 401k Matching
- Three Weeks Paid Vacation
- Discounts on The World’s Best Flowers (obviously!)
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What We Do
The Bouqs Company is an online flower retailer founded by John Tabis and Juan Pablo Montúfar that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide. Tabis, a brand and strategy executive formerly with Disney, and Montúfar, a third-generation farmer, started The Bouqs Company in November 2012 to radically disrupt the $100B global floral industry through a modern brand, responsibly-sourced flowers and a vertically-integrated supply chain. Headquartered in Marina del Rey, CA, The Bouqs Company connects farms and florists with consumers, and disrupts the traditional supply chain by eliminating unnecessary stops along the way. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike.
