The Role
The Director, Creator Marketing will lead influencer marketing campaigns, manage client relationships, and mentor a junior team, ensuring strategies align with client goals.
Summary Generated by Built In
About The Role:
Zeno Chicago is looking for an experienced influencer marketer to join our growing Chicago digital team. The ideal candidate will have a mix of experience developing and leading influencer campaigns for B2C brands, as well as a foundational understanding of paid and analytics, including influencer whitelisting. This person will be responsible for leading multiple pieces of client business, as the day-to-day client relationship manager, primary strategist and internal team lead. The ideal candidate will excel at both strategy and execution.
As a Director on our team, you’ll be responsible for driving the development of smart, creative and authentic influencer strategies for some of the agency’s top clients. This work will include executing influencer campaigns across a number of social platforms, including but not limited to Instagram, TikTok, Facebook, Pinterest, YouTube and more. This person should have a comprehensive understanding of influencer marketing—from identification, contract negotiations and partner management to platform trends, disclosures, reporting, amplification and optimization. This person should be both analytical and creative.
Finally, this candidate will be a leader both internally and amongst clients. A Director will be expected to manage 2-3 direct supervisees and contribute to the growth of our team in both business and culture. As a client lead, this person should have experience as a client relationship manager and account manager/team lead. An ideal candidate should thrive in a high stakes environment and be experienced at presenting and selling ideas to senior clients. This candidate should also be comfortable and confident proactively identifying incremental opportunities with clients and leading the sell-in of those ideas. Internally, this candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
The Director, Creator will report to SVP, ZDX.
Responsibilities:
- Develop and execute influencer and creator strategies that align with client goals.
- Manage multiple, concurrent creator marketing campaigns, from one-off executions to long-term, relationship-based programs with the support of a junior team.
- Oversee the entire influencer campaign lifecycle, including identification, negotiation, management, and reporting, ensuring programs are executed on time and within budget.
- Serve as a primary point of contact and trusted advisor to clients, presenting strategies, and building strong relationships.
- Provide strong leadership and coaching to junior team members.
- Understand the intersection of influencer marketing with other disciplines in the digital space and make strategic recommendations to clients based on this knowledge and expertise.
- Keep abreast of emerging technologies, influencers, and trends.
Qualifications:
- 6-8 years of experience in influencer marketing.
- Bachelor’s degree in marketing or related field.
- Experience developing and leading influencer strategy across B2C brands, including strategy development across platforms (Instagram, TikTok, Pinterest, etc.), 1:1 relationship management (i.e. not a network), vetting and algorithm nuances, trends amongst platforms, etc.
- Experience in numerous client presentations and with tough Q&A conversations.
- Experience with top consumer brands.
- Experience working in a fast-paced environment on multiple projects/clients.
- Experience managing staffing and team allocations to balance workload, optimize utilization, and anticipate future resourcing needs.
- Foundational knowledge and experience in influencer whitelisting, paid social media (Facebook, Instagram, etc.) and analytics/reporting, including counseling clients on KPIs based on business objectives.
- Strong ability to put pen to paper, bringing strategies to life through creative, client-ready deck development.
- Strong problem-solving and natural leadership, with previous experience managing others.
- Strong project and account management skills, including setting and managing agency fees and OOP budgets.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
Top Skills
Analytics
Facebook
Instagram
Paid Social Media
Pinterest
Tiktok
Youtube
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
