Director, Creator Growth

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
184K-250K Annually
Expert/Leader
News + Entertainment
The Role
Leads Tubi’s scaled creator acquisition strategy, building systems, processes, KPIs, and partner relationships to expand its non-exclusive creator library. Partners with Product to improve onboarding and content delivery, coordinates cross-functional workstreams, identifies high-performing creators for deeper partnerships, communicates strategy to leadership, and represents Tubi externally. Manages people and applies creator-economy expertise across platforms including YouTube, TikTok, and Instagram.
Summary Generated by Built In

About the Role:

Tubi is seeking a Director, Creator Growth to own the strategy and execution of our scaled creator acquisition program: this role builds the systems that bring creators to Tubi at scale.

You'll design acquisition processes, set the performance standards for the long-tail portfolio, and partner closely with our product team to remove friction from onboarding and content delivery. You'll also connect the scaled pipeline to the broader creator strategy, ensuring top-performing non-exclusive creators are identified and elevated for deeper partnership consideration.

The ideal candidate has built creator or partner programs at scale, blends strategic thinking with operational rigor, and leads with data. This is a high-impact role at the center of Tubi's creator growth strategy.

This role is hybrid and based in Los Angeles or New York, with regular in-office days required.

What You'll Do:

  • Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators
  • Establish KPIs and measurement standards for the scaled program, monitoring creator and content performance across the long-tail portfolio and using data to continuously refine acquisition criteria and partner tiers
  • Partner closely with the product team to define and prioritize product requirements that reduce friction in creator onboarding, contracting, and content delivery at scale
  • Coordinate with creator managers to ensure the scaled pipeline feeds the direct acquisition funnel and that top-performing non-exclusive creators are elevated for deeper partnership consideration
  • Direct workstreams across cross-functional teams (Legal, Business Affairs, Content Operations, Marketing, Product), establishing shared tools, clear lanes, and operating processes that keep internal partners aligned
  • Craft compelling communications on program performance and strategy for senior leadership, and own high-stakes partner and stakeholder communication across the portfolio
  • Apply deep creator-economy expertise to steer bets across creators, partner types, and acquisition channels, and represent Tubi as a voice for creators at industry events

Your Background:

  • 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
  • Proven experience building and scaling creator, partner, or supply acquisition programs
  • Strong data literacy, with experience establishing KPIs and using performance metrics to drive acquisition and portfolio strategy
  • Track record of partnering with Product teams to shape tools, workflows, or self-serve platforms
  • Excellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teams
  • People management experience, with a passion for developing talent
  • Deep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization models

Attributes

  • Proactive mindset with the ability to anticipate needs and take initiative
  • Passion for creators, content, and how audiences engage across platforms
  • Highly collaborative and adaptable with a “solutions-first” mindset that brings curiosity, accountability, and creative problem-solving to every challenge.
  • Embodies Tubi’s values of inclusion, integrity, and innovation.

#LI-SY1

#LI-Hybrid

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco
$184,400—$250,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

  • For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
  • For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
  • For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
  • For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
About Tubi:

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Skills Required

  • 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
  • Experience building and scaling creator, partner, or supply acquisition programs
  • Strong data literacy, including establishing KPIs and using performance metrics to guide strategy
  • Experience partnering with Product teams to shape tools, workflows, or self-serve platforms
  • Excellent cross-functional leadership and stakeholder alignment skills
  • People management experience
  • Deep understanding of creator and digital content ecosystems and monetization models

Tubi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tubi and has not been reviewed or approved by Tubi.

  • Healthcare Strength — Medical, dental, and vision start from day one with multiple plan options under the parent-company framework; a high employer premium share and added supports like HSA funding and mental‑health resources strengthen coverage.
  • Retirement Support — A 401(k) with matching plus an additional company contribution and a student‑debt program that counts eligible payments toward matching indicate robust long‑term savings support.
  • Parental & Family Support — A dedicated 12 weeks of paid parental bonding leave, along with backup care and adoption/surrogacy reimbursements, provides meaningful family assistance.

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The Company
HQ: San Francisco, CA
504 Employees
Year Founded: 2014

What We Do

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows in the U.S., including a growing library of Tubi Originals, 145+ local and live news, sports and entertainment channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free. Tubi is available in the U.S. on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, LG TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 4 & 5, Xbox One & Series X|S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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