Director, Creative & Content

Position Summary

CFS Brands is seeking a Director of Creative and Content to lead our in-house creative function and strengthen the capabilities required to support a growing portfolio of brands.

This is a leadership role that combines creative direction, people leadership, and operational ownership. The Director will set a high standard for creative and content execution while continuing to strengthen the processes, capabilities, and resource model needed to support evolving business priorities.

The Director will lead in-house and offshore creative professionals, oversee external agency partners, and own creative intake, demand planning, prioritization, capacity, workflow, and resource allocation across a complex, multi-brand organization. The ideal candidate connects brand identity, customer needs, product knowledge, and portfolio capabilities to create relevant, solution-oriented work.

Key Responsibilities

Creative and content leadership

• Lead creative and content development across the CFS Brands portfolio and establish a high standard for quality, storytelling, and brand consistency.
• Translate brand, customer, product, and commercial priorities into compelling creative strategies and deliverables.
• Provide clear creative direction and constructive feedback while empowering the team to develop strong solutions.

People leadership and capability building

• Lead, coach, and develop a team of in-house and offshore creative professionals.
• Build team capabilities aligned with the evolving needs of the business and identify opportunities for development, additional expertise, or resources.
• Establish clear roles, expectations, accountability, and performance standards that help the team do its best work.
• Foster a collaborative team model with clear ownership, strong communication, and accountability from brief through completion.

Creative operations and prioritization

• Own the end-to-end creative operating model from intake through completion, including decision rules, project ownership, review expectations, and escalation paths.
• Maintain visibility into demand, capacity, priorities, deadlines, dependencies, status, and tradeoffs across the portfolio.
• Prioritize work based on strategic importance, business impact, timing, and available resources; decide what to start, stop, simplify, defer, decline, or outsource.
• Build processes, metrics, and tools that improve accountability, efficiency, and on-time delivery.

Agency and resource management

• Develop an effective resource model across internal talent, offshore resources, freelancers, and external agencies.
• Lead agency relationships, including partner selection, briefs, scopes, budgets, timelines, performance, quality, and changes in support.
• Determine when work should remain in-house and when external expertise or additional capacity is required.

Cross-functional leadership

• Build strong partnerships across Marketing, Product Management, Sales, Digital, Channel Marketing, Tradeshows, and other functions.
• Partner with Product Management to support high-volume product needs and translate product knowledge into clear customer and dealer stories.
• Navigate competing priorities and stakeholder expectations; present recommendations and creative work effectively to senior leadership.

Brand governance and scale

• Strengthen creative standards and brand governance across the portfolio.
• Build repeatable processes, templates, and tools that improve consistency and efficiency without making the work feel generic.
• Help evolve the creative organization as CFS Brands grows across brands, products, channels, and markets.

Qualifications

• 8+ years of progressive experience in creative, content, brand, marketing, advertising, or related disciplines, including experience leading people or a function.
• Demonstrated experience building, restructuring, or scaling a creative, content, or marketing function.
• Strong creative judgment with experience across integrated marketing channels and a portfolio demonstrating visual storytelling and content development.
• Experience managing high-volume creative workflows across multiple brands, business units, or stakeholder groups.
• Strong project prioritization, demand planning, resource allocation, and creative operations capabilities.
• Demonstrated ability to develop talent, coach performance, build team capabilities, and align resources with business needs.
• Experience managing agencies, freelancers, photographers, and other external creative partners.
• Strong communication, stakeholder management, presentation, and relationship-building skills.
• Ability to balance creative quality with business priorities, deadlines, budgets, and available resources.
• Experience in a multi-brand, B2B, manufacturing, foodservice, healthcare, or similarly complex organization preferred.
• Bachelor’s degree in marketing, communications, design, advertising, or a related field preferred.

What success looks like: Within the first year, this leader will have established a transparent creative intake and prioritization process; improved visibility into workload, capacity, and delivery; assessed the team’s capabilities and development needs; made clear recommendations about the future talent and resource model; strengthened agency and external partner management; improved creative quality and brand consistency; and built stronger partnerships between Creative and the business.

About CFS Brands:

Headquarters located in Oklahoma City, Oklahoma, CFS BRANDS is a market-leading designer, manufacturer and distributor of commercial foodservice, healthcare, and industrial hygiene products.

CFS Brands is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.