Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leaders—yes, we really are leaders—we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
We’re seeking a strategic and creative Director of Content Marketing to lead the development and execution of a global content strategy that elevates our brand, engages financial industry stakeholders, and drives demand for our products. This role is ideal for a seasoned B2B content leader with deep experience in enterprise software and a strong grasp of the fintech space.
About the position
As the Director of Content Marketing, you will own a multi-format content program—from thought leadership and customer storytelling to product marketing content and demand-generation assets. You will lead a team of writers and video producers, manage a global content calendar, and ensure alignment with marketing, product, and sales priorities across regions.
This role requires a master storyteller who can translate complex technology into compelling narratives that resonate with both technical and non-technical audiences. You’ll play a critical role in shaping how the world understands our innovations and how prospects experience our brand.
Responsibilities
- Develop and lead the global content strategy to support brand awareness, market positioning, and pipeline generation across regions.
- Create and manage a diverse portfolio of content, including:
- Customer case studies and testimonials
- Product-centric content that showcases value and differentiation
- Executive-level thought leadership, blogs, whitepapers, and more
- Translate complex fintech and software topics into clear, compelling messaging for non-technical business decision-makers.
- Collaborate closely with product marketing, sales, customer success, and regional marketing teams to ensure content relevance and impact.
- Manage and grow a high-performing content team (writers, editors, and video producers), as well as freelancers and agency partners.
- Own the editorial calendar and ensure consistent storytelling across all channels and formats.
- Ensure content is optimized for SEO/AIO, aligned with lead generation goals, and measured for performance.
- Act as a brand steward, maintaining voice, tone, and messaging consistency across all content.
- Support global go-to-market campaigns and events driven by our regional field marketing managers, with tailored content.
Requirements
- 8+ years of experience in B2B content marketing, with at least 3 years in a leadership role.
- Proven experience developing content for fintech or financial services audiences.
- Strong background in enterprise software marketing is required.
- Demonstrated ability to simplify complex, technical subject matter into accessible, benefit-driven content.
- Skilled storyteller and editor with an eye for both narrative and detail. A track record of developing content that supports competitive differentiation.
- Experience managing cross-functional teams and working across geographies.
- Knowledge of SEO/AIO, digital marketing, marketing automation, and performance measurement.
- Ability to thrive in a fast-paced, high-growth environment with flexibility for shifting priorities.
Nice to have
None
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What We Do
Money Management & PFM for Banks & Financial Institutions.
Personetics serves hundreds of banks and financial institutions across 30 global markets. See how your bank can harness the power of AI to engage customers and increase revenue with financial data-driven personalized customer engagement, PFM, and money management platform.
Harnessing the power of AI, Personetics’ Self-Driving Finance™ solutions are used by the world’s largest financial institutions to transform digital banking into the center of the customer’s financial life – providing real-time personalized insight and advice, automating financial decisions, and simplifying day-to-day money management.
Serving over 135 million bank customers worldwide, Personetics has the largest direct customer impact of any AI solution provider in banking today. Personetics now counts among its customers 6 of the top 12 banks in North America and Europe, as well as other leading banks throughout the world.
Personetics is the global leader in financial-data-driven personalized banking and customer engagement for financial services and the company behind the industry’s first Self-Driving Finance™ platform.
Led by a team of seasoned FinTech entrepreneurs with a proven track record, Personetics is a rapidly growing company with offices in New York, London, Paris, Singapore, Tokyo, Tel Aviv and Nazareth. The company has been named a Gartner Cool Vendor, a Top Ten FinTech Company by KPMG, and a Top Ten Company to Watch by American Banker
