The Role
Lead consumer growth strategy across subscriptions, memberships, newsletters, podcasts, events, and new products. Drive paid acquisition, lifecycle marketing, retention, pricing experiments, forecasting, attribution, and segmentation. Build and scale the growth team, partner cross-functionally, and identify new revenue opportunities to accelerate subscriber and consumer revenue growth.
Summary Generated by Built In
About The Bulwark
We're building one of the most engaged communities in American media.
In just a few years, The Bulwark has grown into a profitable, audience-supported business with more than one million subscribers across newsletters, podcasts, video, live events, and memberships. While much of the media industry is still searching for a sustainable business model, we're proving that exceptional journalism and a thriving consumer business can grow together.
Now we're investing in what's next: accelerating consumer revenue growth, launching new products and membership experiences, building world-class marketing and analytics capabilities, and creating the next generation of independent media. That’s where you come in.
About the Role
The Bulwark is seeking a Director of Consumer Growth & Revenue to lead the next phase of growth across our portfolio.
Reporting to the Head of Growth & Marketing, this leader will own The Bulwark's consumer growth strategy, driving subscriber growth, consumer revenue, and long-term business performance across our portfolio.
This role sits at the intersection of marketing, analytics, product, editorial, and revenue. You'll develop the strategies, experimentation frameworks, and commercial initiatives that accelerate subscriber acquisition, improve retention, optimize pricing and packaging, and unlock new revenue opportunities. You'll partner closely with Audience Operations, Editorial, Creative, and Executive Leadership to bring those strategies to life.
This role is ideal for a builder who wants to help scale a profitable, independent media company with a highly engaged community and significant room for growth.
What You'll Do
Own Consumer Revenue Strategy
- Own The Bulwark's consumer growth strategy across subscriptions, memberships, newsletters, podcasts, events, and future consumer products.
- Develop annual growth plans, revenue forecasts, and measurable business goals.
- Lead experimentation across acquisition, retention, pricing, packaging, promotional strategy, and monetization.
- Partner with executive leadership to identify new revenue opportunities and shape the future of The Bulwark's consumer business.
Lead Growth Marketing
- Own paid acquisition strategy and investment across Meta, Google, podcast advertising, partnerships, and emerging growth channels.
- Develop full-funnel marketing strategies that drive subscriber acquisition and consumer revenue
- Partner with Editorial, Creative, and Audience Development to bring major campaigns, launches, and promotional initiatives to market.
- Ensure every marketing investment is measured against clear acquisition, conversion, retention, and revenue goals.
Optimize the Consumer Business
- Define lifecycle marketing strategy across onboarding, upgrades, renewals, retention, and win-back.
- Establish experimentation frameworks for paywalls, pricing, promotional offers, and packaging.
- Develop audience segmentation and personalization strategies that improve subscriber lifetime value.
- Partner with Analytics to build forecasting, attribution, and performance measurement that informs business decisions.
Scale the Growth Organization
- Build and develop a high-performing growth organization as the business scales.
- Improve marketing operations, experimentation, forecasting, and measurement capabilities.
- Partner across Editorial, Audience Operations, Finance, Events, Product, and Executive Leadership to execute the company's growth strategy.
- Evaluate new products, channels, and platform opportunities that expand consumer revenue.
About You
You Bring:
- Significant experience leading consumer revenue, subscriptions, memberships, product marketing, or digital consumer businesses.
- A track record of growing subscriber, membership, or recurring-revenue businesses through acquisition, retention, and audience engagement.
- Deep expertise in paid media, lifecycle marketing, conversion optimization, and growth strategy.
- Experience managing meaningful paid media budgets across channels including Meta, Google, podcast advertising, partnerships, and other growth initiatives.
- Strong analytical skills and fluency with forecasting, subscriber economics, cohort analysis, attribution, performance measurement, and experimentation.
- Demonstrated ability to develop growth strategy and influence executive decision-making through data, experimentation, and commercial insight.
- Comfort operating in fast-moving, resource-constrained environments where strategy and execution go hand in hand.
- Experience navigating platform constraints and identifying creative ways to drive growth; familiarity with Substack is a plus.
- Strong cross-functional leadership skills and the ability to collaborate effectively with editorial, product, audience operations, business, analytics, and executive leadership teams.
- Curiosity, ownership, sound judgment, and a builder's mindset.
- Alignment with The Bulwark's mission and enthusiasm for helping grow one of the most engaged communities in media.
What We Offer
We want people at The Bulwark to thrive. We provide:
- Full employer-sponsored health plans
- 401(k) plan with employer match
- Generous vacation and paid time off
- Commuter benefits and Employee Assistance Program
This role is based in Washington, DC, where our team works together in person five days a week. You'll work alongside executive leadership and partner closely with teams across the company, helping shape the next chapter of growth for The Bulwark.
Interested? We’d love to hear from you. Submit your resume and a brief cover note.
About
The Bulwark was founded to provide analysis and reporting in defense of America’s liberal democracy.We publish written articles and newsletters. We create podcasts and YouTube videos. We give political analysis from experts who have spent their lives in the business.We're committed to growing a home for the politically homeless through relentless reporting, thoughtful analysis, timely interviews, and honest conversations that welcome diversity of POV, perspective, and lived experiences. We will continue our mission to deliver on that no matter the moment, no matter the climate.
Skills Required
- Significant experience leading consumer revenue, subscriptions, memberships, product marketing, or digital consumer businesses.
- Proven track record growing subscriber, membership, or recurring-revenue businesses through acquisition and retention.
- Deep expertise in paid media, lifecycle marketing, conversion optimization, and growth strategy.
- Experience managing paid media budgets across Meta, Google, podcast advertising, partnerships, and other channels.
- Strong analytical skills and fluency with forecasting, subscriber economics, cohort analysis, attribution, performance measurement, and experimentation.
- Demonstrated ability to develop growth strategy and influence executive decision-making using data and experimentation.
- Comfort operating in fast-moving, resource-constrained environments and executing strategy end-to-end.
- Experience navigating platform constraints; familiarity with Substack.
- Strong cross-functional leadership and ability to collaborate with editorial, product, operations, finance, and executive teams.
- Alignment with The Bulwark's mission and enthusiasm for community-driven independent media.
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The Company
What We Do
The Bulwark is a media company founded to provide analysis and reporting in defense of America's liberal democracy, publishing articles, newsletters, podcasts, and videos.
