Director of Community Relations

Posted 3 Days Ago
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Mokena, IL, USA
In-Office
77K-83K Annually
Senior level
Healthtech • Hospitality
The Role
Directs marketing, sales, and outreach efforts for a senior living community to maximize occupancy and revenue. Responsibilities include managing inquiries, tours, follow-ups, lead records, sales closures, community events, seminars, professional networking, advertising, public relations, and weekly marketing reports. The role also develops strategies and 90-day plans to increase qualified leads, traffic, and move-ins.
Summary Generated by Built In

When you work at Clarendale of Mokena, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Clarendale of Mokena is recruiting for a hospitality focused Director of Resident Services to join our team! This position is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community

Salary:  Starting at $75,000 plus $2,000-$8,000 commission

Here are a few of the daily responsibilities of a Director of Resident Services:

 

  • Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  • Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
  • Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
    • Community Events
    • Educational Seminars
    • Professional Networking
    • Advertising
    • Public Relations
  • Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
  • Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented.  All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

 

Here are a few of the qualifications we need you to have:

 

  • Bachelor’s degree with emphasis in marketing/sales preferred.
  • Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

EEO Employer

Responsibilities

Skills Required

  • Bachelor's degree with an emphasis in marketing or sales
  • At least five years of experience in marketing and sales and/or knowledge of the senior living industry
  • Management experience
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The Company
HQ: Cupertino, CA
300 Employees
Year Founded: 1991

What We Do

The Forum at Rancho San Antonio is a resident-owned Life Plan (continuing-care retirement) community in Cupertino, California. It offers independent living in a resort-style setting alongside a continuum of support, including assisted living, memory care, skilled nursing and rehabilitation. Its mission emphasizes friendship, health, sustainability and purpose; residents share ownership and governance, while the community provides wellness services, social activities, amenities and personalized care as residents’ needs change.

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