The Role
The role involves managing community programs, growing a VIP content strategy, analyzing metrics, negotiating with talent agencies, and overseeing a team. A deep understanding of brand marketing and influencer relations in the beauty industry is required.
Summary Generated by Built In
MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come.
Responsibilities:
- Own MERIT’s talent and content programs, focusing on growing MERIT’s gifted and organic community program and paid brand VIP content to drive brand awareness and positive brand sentiment
- Develop EMV benchmarks and own ongoing program KPIs and reporting, focusing on impressions, EMV and sentiment
- Lead all negotiations with celebrity talent agencies for red carpet sponsorships, video content, brand photoshoots, and more
- Manage one direct report (and 3-5 indirect reports) focused on community gifting strategy that ladders to EMV and impressions
- Build out MUA program to develop a strategic and consistent process for activating makeup artist relationships
- Ideate and manage ongoing content series featuring cultural curators and brand-aligned creators that will appear on social, site and email
- Develop strategies for engaging with new social/content platforms, like Substack, from both a VIP and community angle
- Manage relationships with external VIP events/organizations
- Closely collaborate with Influencer and Social Content teams to ensure celebrity spokespeople and content is on brand and optimized for views
- Partner with PR on narratives, calendar, campaigns, etc.
Requirements:
- 6-7+ years of experience in community and brand marketing; specific experience creating strategies to drive EMV, impressions, and culture/brand sentiment
- At least 2-3 years in a people management role and a record of delivering results with a high performing team
- A record of successfully negotiating celebrity and influencer contracts and existing relationships with talent management teams
- Effective communication and negotiation skills, with an ability to effectively influence
- Analytical capabilities; an ability to rely on data to help inform decisions
- Innate ability to build constructive relationships internally and externally with key partners
- Passion for the beauty industry and storytelling through content
- Detail-oriented, organized, and able to juggle multiple projects at once
- An ability to operate in dynamic, fast-paced environment
- Must be based in Los Angeles or New York and be able to work in-office and work a minimum of 2 days a week
MERIT is proud to offer a comprehensive and competitive benefits package in addition to compensation. The annual salary for this role is $140,000 - $170,000, in addition to bonus potential, stock options, a 401(k) match, health benefits, paid time off and more.
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The Company
What We Do
MERIT reimagines luxury beauty by making it clean, well-edited and accessible. We believe in responsible luxury, making products safe for body, skin and planet. The antidote to the overwhelming, excessive world of beauty — we simplify what it means to get ready.
