The Role
The Director of Communications at Tinder leads narrative and reputation strategies, crisis management, and executive communications while evolving the brand for a new generation. Collaborates closely with senior leadership and manages Trust & Safety messaging.
Summary Generated by Built In
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
Tinder is undergoing one of the most meaningful brand transformations in its history—and we’re looking for a Director of Communications to help shape the next chapter. This is a brand reputation role: a high-impact position for a communications leader who thrives at the intersection of narrative development, trust & safety, executive positioning, employer brand, and modern crisis comms.
You’ll report to the VP of Communications, Americas and work closely with senior leadership—including the CEO and executives across Product, Brand, and Trust & Safety—to help tell the story of a reimagined Tinder. You’ll also support comms around our new product principles and cultural evolution as we build a version of Tinder that better meets the next generation.
If you can balance cerebral, high-context narrative work with fast execution—and if you operate well in ambiguity—this is the role for you.
Where you’ll work: This is a hybrid role and requires in-office collaboration three times per week in our Los Angeles California office.
What You’ll Own
- Narrative & Reputation Communications
- Help define and lead the overarching narrative that supports Tinder’s evolution under new leadership.
- Drive messaging and media strategy around brand reputation, innovation, company values, and culture.
- Connect Tinder’s product and trust shifts to broader conversations in tech, culture, and Gen Z life.
- Partner closely with the VP of Comms to develop POVs and narrative arcs around product principles, safety imperatives, and cultural relevance.
- Lead the U.S. comms strategy for Tinder’s Trust & Safety work, highlighting innovation, partnerships, and user protections.
- Translate complex safety policies and product features into compelling, accessible messaging.
- Support platform launches and campaign moments that reflect our Safety Is Fundamental principle.
- Own & drive the content strategy for the Tinder Safety Center
- Lead executive communications in partnership with the VP of Comms, shaping the voice and visibility of the CEO and other senior leaders.
- Drive content development, craft messaging, and oversee coordination for speaking engagements and press opportunities—ensuring alignment with the company’s narrative, culture, and reputation.
- Support real-time issues management, including message development and internal stakeholder alignment.
- Help build playbooks and processes for proactive and reactive reputation risk management.
- Coordinate cross-functional response efforts with legal, policy, and Match Group counterparts.
- Lead Tinder’s employer brand storytelling across LinkedIn and other external platforms.
- Work with DE&I, People, and Internal Comms partners to elevate our talent brand.
- Curate and create stories that reflect who we are, how we work, and where we’re going.
Trust & Safety Communications
Executive Comms Leadership
Crisis & Issues Management
Employer Brand & Internal Amplification
What Makes This Role Unique
- This is a growth opportunity to lead narrative strategy and special projects during a major brand inflection point. You’ll have a front-row seat to the transformation of Tinder—and the chance to shape how we show up in culture, media, and the broader conversation about connection and safety.
- This role touches high-stakes moments but also requires high-conviction storytelling. You’ll move quickly, think deeply, and help steer a brand that has cultural weight and global scale.
Who You Are
- 10+ years in strategic comms, corporate comms, or brand reputation—preferably in tech, media, or high-growth environments.
- Exceptional narrative thinker and builder who understands the nuance behind brand transformation.
- Experienced in trust & safety, crisis, or regulated industries—or ready to learn quickly.
- Strong writing, messaging, and media instincts, with an eye for what will cut through.
- Comfortable working closely with executives and navigating complex organizational dynamics.
- Calm, focused, and solutions-oriented under pressure.
- Passionate about helping Tinder evolve in a way that meets Gen Z where they are—socially, culturally, and ethically.
Extra Credit
- Experience supporting execs on thought leadership and speaking platforms.
- Familiarity with online safety, content moderation, or dating/social tech.
- A sharp perspective on how tech brands can build (or rebuild) trust.
We Like People Who Are...
- Cerebral but not precious.
- Fast but not frantic.
- Strategic with sleeves rolled up.
- Comfortable in the grey—especially when it means making things better.
As a full-time employee, you’ll enjoy:
- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free premium subscriptions for several Match Group apps – including Tinder Platinum!
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
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The Company
What We Do
In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork.
We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.
Why Work With Us
We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships).
We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.
Gallery
Hinge Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.
Typical time on-site:
3 days a week
New York, NY
Our office is located in the beautiful Meatpacking district. We're steps away from the Whitney Museum of American Art and the High Line and near Chelsea Market. You'll not only fall in love with us, but with our office.
