Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
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About the role...
We’re looking for a Director, UK DET Comms Lead to own the narrative, positioning, and integrated communications for the Duolingo English Test (DET) in the UK. You will localize the global DET strategy for UK audiences, translate product and policy updates into clear, credible stories for universities, employers, regulators, and learners, and build repeatable programs that drive awareness, trust, and adoption across the UK market. This role sits within Global Communications and partners closely with the DET business, Product, Policy/Legal, Marketing, Data, and regional PR leads to ensure messages are consistent, evidence‑based, and measurable, while advancing UK‑specific goals.
🧠 You will...
- Define and own the UK market communications strategy and annual priorities for DET across audiences (admissions decision‑makers, employers, regulators, educators, and learners), aligning with DET business goals and regional needs.
- Build an always‑on UK story pipeline that translates product improvements, efficacy data, access/affordability proof points, and policy updates into credible narratives and media moments that reinforce trust and category leadership.
- Lead integrated announcement planning for UK‑relevant DET updates (product, research, partnerships, policy), including message architecture, FAQs, spokesperson prep, and toolkits for local adaptation and amplification.
- Establish standards, templates, and operating rhythms with cross‑functional partners (Product, Policy/Legal, Marketing, Data, regional PR) so DET communications are timely, accurate, and consistent across UK channels.
- Prepare executives and DET spokespeople for high‑visibility UK opportunities with talking points, data‑backed proof, and clear briefings; coach for clarity and credibility.
- Create simple measurement for UK comms effectiveness, tracking narrative penetration, share of voice, sentiment among priority audiences, and signals tied to consideration and adoption—then use insights to optimize programs.
- Anticipate UK‑specific issues and coordinate with Comms, Legal/Policy, and DET leadership on proactive guidance and disciplined responses that protect brand trust and regulatory confidence.
- Partner with regional PR teams to adapt core DET narratives for the UK and collaborate on opportunities that support institutional adoption and credibility.
✅ You have...
- 10+ years in communications with significant experience in product, corporate, or policy communications for a tech or education company; UK or multi‑market responsibility preferred.
- A track record building or transforming communications systems and standards at scale, with clear measurement of impact on trust, consideration, or adoption.
- Exceptional writing and editing skills; you distill complex concepts (assessment, AI, validity, policy) into clear, concise messages and toolkits for multiple audiences and channels.
- Experience planning and executing integrated announcement moments with cross‑functional partners (Product, Legal/Policy, Marketing, Data), including executive/spokesperson preparation.
- High judgment and issue management skills in sensitive or regulated contexts; comfortable coordinating rapid, accurate updates across stakeholders.
- Operational excellence: adept at standing up workflows, calendars, templates, and feedback loops that increase clarity and speed across teams.
- Ability to work from or relocate to London, UK.
⭐ Exceptional candidates will have...
- Demonstrated success shaping category understanding and trust through evidence‑based storytelling (e.g., efficacy, access, affordability) in education or assessment.
- Experience partnering with policy, legal, and research teams to communicate changes to standards, security, or compliance with clarity and credibility.
- Background preparing founders or senior executives for high‑visibility moments tied to product or policy narratives.
- Experience building comms metrics frameworks tied to trust and consideration signals across priority audiences and markets.
- Familiarity working with regional PR models, enabling locally resonant storytelling while maintaining global message consistency.
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We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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