Director - Commercial Sales

Posted 3 Days Ago
Be an Early Applicant
London, ON, CAN
Hybrid
Expert/Leader
Automotive • Software
The Role
Leads commercial sales strategy and revenue growth across automotive-related markets, including auction, remarketing, OEM, banking, insurance, and government. Manages, coaches, and develops a high-performing sales team while owning strategic customer relationships and business development. Establishes sales plans, tracks pipeline and performance metrics, drives partner programs, supports pricing and retention strategies, and collaborates cross-functionally to identify market opportunities and strengthen customer engagement.
Summary Generated by Built In

Director - Commercial Sales 

Are you a proven sales leader who thrives on winning new business, growing customer partnerships, and leading teams to outperform expectations? Do you bring a data-driven mindset, a relentless focus on results, and a passion for coaching others to succeed? If you're ready to take ownership of a key commercial revenue portfolio and play a pivotal role in shaping the company's growth plans in a high opportunity area of the business, we invite you to join our team.
Key Information:
Employment Status: Full Time
Job Type:  Hybrid
Location: London, Ontario
Vacancy Type: This position is for an existing vacancy.
Please note that we have two operating entities in Canada, CARFAX Inc., and CARFAX Canada. This position is with CARFAX Canada.
Position Summary:

The Director, Commercial Sales is responsible for driving revenue growth across select commercial markets, including Auction, Remarketing, OEM (ARO) and Banking, Insurance & Government (BIG). This role contributes to the company's revenue strategy through the development and execution of sales plans focused on expanding existing revenue streams, acquiring new business, and deepening strategic customer relationships that drive revenue.

The Director, Commercial Sales is accountable for achieving annual revenue targets through both direct sales activity and the leadership of a high-performing commercial sales team. The role leads, coaches, and develops sales professionals responsible for selling a diverse portfolio of products and solutions across markets with varying levels of maturity and complexity, while fostering multi-product customer adoption and long-term revenue growth.

The successful candidate has a proven track record of building, leading, and developing high-impact sales teams while maintaining select ownership of strategic customer relationships and business development opportunities. They thrive in dynamic environments, demonstrate strong commercial acumen, and leverage disciplined sales methodologies, sales effectiveness tools, and structured pipeline management to consistently deliver results.

As a collaborative leader and trusted business partner, the Director works cross-functionally to identify market opportunities, strengthen customer engagement, and position the organization for sustainable growth across the selected commercial channels.
Position Responsibilities:

  • Coach, mentor and motivate a team of high-performing and highly engaged sales professionals.
  • Exceed sales growth targets through the execution of established best practices and accountability for results.
  • Develop and execute short and long-term sales strategies that align with the corporate strategic vision and goals of the company. This is through direct sales activity and through sales leadership.
  • Contribute to the development of sales, marketing, customer retention, sales process, and pricing strategies as it relates to the Auction, Remarketing, OEM, Banking, Insurance and Government segments. This is a lead by example role.
  • Develop, implement, and track programs for Commercial Partner sales with key metrics for success and ensure follow-thru to completion.
  • Act as a trusted advisor through leadership, training, and direction to the sales team with coaching and regular performance feedback.
  • Assess and identify strategies to maximize the success of the sales team through organizational setup, effective recruitment, onboarding & training programs, and communication.
  • Initiate and maintain cross-functional relationships to collaborate at all levels to discover and resolve key business issues and opportunities.
  • Actively seek external information to understand customers’ and market segment needs.
  • Be fluent in industry trends, market dynamics, and standards/regulatory developments.
  • Understand the competitive landscape and maintain competitive and industry analysis.
  • Drive adoption of technology, data input, and analytics, to optimize efficiency, planning, and coordination efforts to accelerate customer impact.
  • Partner to develop, lead, and communicate sales metrics to assess performance against key critical initiatives for the vertical.
  • Continuously learn and actively seek ongoing professional /industry knowledge development by attending workshops, establishing personal networks, and participating in the community.

Position Requirements:

  • Bachelor’s degree in a business-related discipline
  • 10+ years’ experience in sales
  • 5+ years’ experience managing a high-performing team
  • Demonstrated effective oral and written communication skills
  • Excellent organization skills
  • Related industry experience in the automotive field

Compensation:

We recognize that every team member brings unique skills and experience. Compensation for this role will reflect your skills, experience, and career progression - whether you are developing and growing in your role or bringing extensive expertise to the team.

Perks & Benefits:
At CARFAX Canada, we believe in total rewards and creating an exceptional employee experience. In addition to competitive compensation, our team members enjoy:

  • Weekly, free catered lunches at the office
  • Flexible work that allows us to prioritize work-life balance
  • A state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London Ontario
  • Exceptional benefits that take effect day one of employment
  • Flexible employee wellness funding,
  • Company matched pension program
  • Parental leave top-up benefits
  • Paid volunteer days
  • The list goes on!

Questions about compensation and the many perks and benefits of working at CARFAX? Ask us during the process - we can’t wait to hear from you!
Please note, some benefits may be subject to eligibility for employees.
Equal Opportunity Employer:
CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].
If you are interested in applying for this position, please visit our website https://www.carfax.ca/careers.
We thank all applicants for their interest; however only those selected for an interview will be contacted.
About Us:
CARFAX Canada, a part of Mobility Global (NYSE: MBGL), is Canada’s definitive source of automotive information, delivering vehicle history, valuation and service solutions. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers, sellers and vehicle service providers to make informed decisions. CARFAX Canada is dedicated to transparency and is trusted to provide vehicle history, valuation and service information to dealerships, vehicle manufacturers, consumers, service shops, major auctions, governments, insurance providers and police agencies.
CARFAX‘s Canadian headquarters in London, Ontario is consistently recognized as a top employer and business.
Find out more at www.carfax.ca and connect with us on Instagram, Facebook and LinkedIn
Our values serve as the foundation of our culture by helping inform the actions and behaviours that make us successful. We strive to integrate these values into how we collaborate, navigate challenges, and make decisions daily.
Objective – Guided by facts, driven by results.
Transparent – Clarity through open and honest communication.
Customer advocate – Putting the customer at the center of everything we do.
Solutions oriented – Turning challenges into opportunities.
Integrity – Where honesty meets action.

Skills Required

  • Bachelor's degree in a business-related discipline
  • 10+ years of sales experience
  • 5+ years of experience managing a high-performing team
  • Demonstrated effective oral and written communication skills
  • Excellent organizational skills
  • Related industry experience in the automotive field
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The Company
HQ: London
268 Employees
Year Founded: 2000

What We Do

CARFAX Canada is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of unique sources, its products enable used vehicle buyers and sellers to make informed decisions. CARFAX Canada is dedicated to transparency, and is trusted to provide impartial and comprehensive information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies.

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