The Role
Lead and optimize commercial operations, implementing scalable systems and data-driven decision-making across sales, marketing, and client development.
Summary Generated by Built In
About us:
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.
Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food. In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.
At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:
⚖️ Measured: We make data-driven, truth-seeking decisions.
💥 Impactful: We are fueled by achieving our mission and vision.
🙏 Collaborative: We help each other be better and create a positive environment.
📈 Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
😊 Joyful: We take joy in each other, our work, and the privilege of doing this work.
Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.
About the role:
We are seeking a strategic, data-driven, and systems-oriented Director of Commercial Operations to architect and lead our commercial operations as we scale Foodsmart’s high-growth, B2B2C healthcare business. This is a foundational role with a unique opportunity to build the core infrastructure—from the ground up—that supports our end-to-end commercial lifecycle, from sales and implementation through client success, marketing and renewals.
This Director will play a central role in shaping the systems, workflows, and analytics that power our go-to-market engine. With the upcoming implementation of Salesforce, you’ll lead the charge in designing scalable, best-practice workflows and driving data-informed decision-making that supports growth and efficiency across all commercial functions. You’ll work closely with senior leadership across Sales, Marketing, Client Development, and Analytics to design and optimize the commercial engine.
The ideal candidate brings a strong blend of operational rigor, strategic insight, and cross-functional leadership experience—ideally in a regulated, multi-stakeholder environment such as healthcare technology.
You will:
Provide Strategic Leadership & Cross-Functional Enablement
- Partner with senior leaders to define and optimize the full commercial lifecycle—including sales process design, lead qualification, pipeline development, contracting, implementation, member marketing campaigns and renewals.
- Act as a trusted advisor to executive leadership, supporting key initiatives through strategic planning, data analysis, and disciplined execution.
- Collaborate with Sales, Marketing, Client Development, and Analytics teams to develop performance dashboards that inform both day-to-day decisions and long-range planning.
Implement and Optimize Systems Design & Processes
- Lead the design, implementation, and ongoing optimization of Salesforce and associated tools to support scalable, efficient workflows across Sales, Marketing, and Client Development.
- Translate complex go-to-market workflows into clear system architecture and data flows.
- Lead training and onboarding for new team members on tools, processes, and reporting systems.
Support Data-Driven Decision Making
- Synthesize complex data sets—e.g., funnel conversion, client performance, implementation progress—into insights that guide strategic and operational decisions.
- Develop and maintain dashboards, reporting tools, and KPIs to monitor performance and drive accountability across commercial functions.
- Support dynamic pipeline management, forecasting, and territory planning through high-quality, actionable data.
You have:
- 8+ years of experience in commercial operations, business operations, strategy, or similar roles.
- Demonstrated success building and scaling commercial systems and processes in a growth-stage B2B or B2B2C company, preferably in healthcare, insurance, or another regulated environment.
- Deep familiarity with Salesforce. Experience with tools such as Outreach, ZoomInfo, Gong, or Marketo/Pardot is a plus.
- Strong analytical mindset with the ability to translate data into business insights and operational improvements.
- Proven ability to manage cross-functional projects from strategy through execution.
- Excellent communication and stakeholder management skills, with the ability to work effectively across senior leadership and operational teams.
Foodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.
Top Skills
Gong
Marketo
Outreach
Pardot
Salesforce
Zoominfo
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The Company
What We Do
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of registered dietitians. We’re redefining health through Foodcare—connecting nutrition, food access, and medicine to make healthy eating accessible for all.
Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 3 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a personalized journey to eating well while saving time and money.
Why Work With Us
Our mission is big, our culture is personal—we’re a collaborative, joyful, hungry team tackling chronic disease together and growing with passionate colleagues. Join us to do meaningful work that reduces food insecurity and improves health, all while shaping a mission-driven, inclusive culture.
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