Head of Loyalty

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Head of Loyalty (Director, Loyalty Experience) will serve as senior business owner responsible for the end-to-end life lifecycle of the Loyalty product and building a best-in-class Loyalty experience. The Director utilizes a customer-centric approach to understand and strengthen how the teams work, to impact our consumers and teams. The Director is responsible for creating an experimental mindset to drive innovation and empowering a cross-functional team to do the same, ensuring excellence across all aspects of the Loyalty product, and driving Growth of Loyalty audiences and revenue.

The Day-to-Day:

• Leads the Loyalty business for Taco Bell across multiple platforms, responsible for developing and executing strategy against the Loyalty’s specific goals within TB’s growth ambition.
• Business owner for Taco Bell ensuring cross-functional team aligned to and delivering against key business objectives and priorities, including Marketing, Digital Marketing, Operations, and Technology
• Develops the vision and strategy for the E2E lifecycle of the product, including business case, missions, translation high-level priorities into actionable Objective Key Results (OKRs).
• Directly oversees cross-functional Loyalty Squad, tasked with ideating, valuing and prioritizing, and testing out impactful innovation,
• Directly oversees the Loyalty marketing team to drive revenue and channel growth through promotions, partnerships, and paid media. Responsible for Loyalty Marketing, including promotions that drive acquisition and engagement, partnership with brand marketing to integrate into overarching marketing campaign content and communications, as well as dedicated Loyalty marketing
• Manage key Franchisee stakeholder relationships to ensure partnership towards growth and operational ambitions
• Manage performance, health, and development of both Squad and Loyalty Marketing Team
• Owns the communication with key internal end executive stakeholders across the business providing regular updates on Squad and Business progress, challenges, and achievements.

Is This You?

• Bachelor's degree required
• 10+ years of digital leadership experience in restaurant, retail, or consumer experience
• 3+ years of experience in Loyalty developing and implementing programs and business initiatives
• 4+ years of demonstrated experience in leading and growing teams with a growth mindset
• Adept in solving business problems in a fast-paced, agile environment
• Ability to own and be accountable for the on-time delivery of business test and OKRs
• Demonstrated success in influencing functional Loyalty strategy with an emphasis working closely with teams and stakeholders
• Proven ability to adopt strategies in response to changing circumstances (crucial for maintaining agility, maximizing value delivery)

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$174,700 - $267,200 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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