Located in St. Louis, CPG is an award-winning experiential agency within the Nitrous Effect collective. We specialize in designing and executing high-end experiences for corporate clients. In our 40th year, CPG creates award-winning work in an environment of collaboration, strategic thinking, and growth.
We are seeking a dynamic and results-obsessed Business Development leader to create and execute our company's growth strategy. This pivotal role is responsible for identifying and securing new business opportunities with high-end corporate clients, expanding our client base, and strengthening our position as a leader in the experiential marketing space.
As a key contributor and driver of our success, you will own the entire sales cycle—from strategic prospecting to closing—and build lasting relationships with key decision-makers. If you are a consultative seller who thrives on delivering highly effective presentations to position CPG's value proposition in a competitive marketplace and has a relentless fire to hunt for the next big win, we invite you to apply.
Key Roles and Responsibilities:
- Strategic Growth & Planning: Develop and implement a comprehensive business development strategy to achieve aggressive sales targets. You will work closely with executive leadership to identify strategic outreach targets and expand our portfolio of corporate clients.
- Own the Full Sales Cycle: Lead all aspects of the sales process from initial contact to contract negotiation and closing. Proactively identify, research, and qualify new business opportunities through networking, partnerships, and targeted outreach.
- Consultative Client Relationship Management: Build and nurture strong, long-lasting relationships with key decision-makers, understanding their business needs and positioning CPG as the premier partner for their experiential marketing initiatives.
- Develop & Deliver Winning Presentations & Proposals: Lead the development and delivery of highly effective presentations to position CPG's value proposition in a competitive marketplace. You will also spearhead compelling responses to RFPs/RFIs and collaborate with our internal strategy, creative, and production teams to craft high-impact solutions that address client objectives.
- Pipeline Management & Forecasting: Manage and maintain a robust sales pipeline, providing accurate forecasting and regular reporting to the executive team using our CRM.
- Brand Ambassadorship: Represent CPG at industry conferences, networking events, and trade shows to enhance brand visibility, tell our story, and cultivate new leads.
- Team Collaboration: As a collaborative leader, you will work effectively with cross-functional teams and help drive new sales opportunities for the entire team to meet and exceed annual company goals.
Skills and Experience:
- Extensive Experience: 10+ years of progressive experience in business development, sales, or a related role with a proven, quantifiable track record of success in selling high-value, complex services.
- Industry Expertise: Experience within an experiential marketing, creative agency, or live events environment is strongly preferred. An extensive network of contacts and established relationships with corporate marketing and event leaders is highly desirable.
- Strategic & Analytical Mindset: A strategic thinker with demonstrated business acumen, strong attention to detail, and experience providing strategic advice and counsel to secure new business.
- Master Communicator & Presenter: Exceptional communication, presentation, and interpersonal skills, with the ability to articulate a strong value proposition and tell a compelling story to executive-level audiences.
- Elite Sales Skills: Deep understanding of consultative sales processes, outstanding negotiation and closing skills, and the ability to navigate complex client organizations.
- Driven & Collaborative Leader: A highly organized, results-oriented leader with a collaborative style, engaging interpersonal skills, and the ability to manage expectations both internally and externally.
- Unrelenting Passion: A passion to grow a business with a fire to hunt for the next new business WIN.
- Education: Bachelor’s degree in business, marketing, or a related field is preferred.
At CPG, we believe in building a workplace where respect, opportunity, and belonging are fundamental to our success. We are dedicated to fostering an inclusive environment where everyone feels valued, supported, and empowered to contribute their unique perspectives and talents. We are committed to cultivating a dynamic, welcoming culture across all aspects of our business practices. Join us in our mission to create a workplace where everyone can thrive and make a meaningful impact.
CPG is an Equal Opportunity Employer
What We Do
The Nitrous Effect™ is an independent agency collective of senior specialists that solve complex brand challenges better and faster than traditional holding company and multi-agency models.
Our unique approach brings together the best minds from across disciplines to invent powerful, integrated solutions for some of the world's leading brands. We drive change and help executive teams align their organizations to maximize results. And, we reduce unnecessary costs, time and complications of managing multiple agency relationships.
The Nitrous Effect includes CPG, UPBrand Collaborative, Vidzu Media, Evntiv, and Geniecast.
